Vectorizing Your Website: How It Can Boost Your SEO Efforts

Date published: January 22, 2025
Last updated: January 22, 2025

We live in the new age of AI Overview. As the search world adjusts and, in many ways, resets itself, content marketers are analyzing how they can improve their approach to SEO strategy in the new normal created by artificial intelligence powered search. 

I’ve found that website SEO vectorization is one of the key elements to optimizing a SEO strategy in 2025. Here are some insights that our team has found through recent Google leaks and ongoing research and data analysis. They underline how important vectorizing your website is for your content marketing strategy to succeed moving forward.

What Does It Mean to Vectorize Your Website?

Let’s start with the obvious question: What does it mean to vectorize your website in the first place? 

The mathematical term sounds overwhelming, but in reality, it’s a fairly simple concept. All vectorization means is that you are looking at points of data to see how closely all of your content connects.

Vectorizing your site builds a mathematical 3D model structure for your content. It creates a visual representation by assigning everything a data point — something called vector embedding — and then plots where each item lives on your site in relation to one another. 

Once you’ve thoroughly plotted out your site, you can compare data points between pieces of content to see how closely related they are. This is super important, as it gives you, in essence, a “Google filter” that shows you how the biggest search engine of them all likely views your content. 

Once you’ve vectorized your site, you can review what are called cosine similarities. This is another mathematical term that measures the similarity between two things. Consider, for instance, a vector embedding for the word “cat” on your website. Another vector embedding for the word “kitten” should show up as relatively close to cat because of their close similarity. In contrast, the word “dog” would be less strongly related to cat, while a word like “rocket” or “philosophy” would be even further away in your model.

SEO vectorization map

Why Is Vectorizing Your Website Important Today?

Why do vectorization and cosine similarities matter? Because the recent Google Docs Leak from earlier in 2024 revealed that this is how Google, at its base level, is getting search results. That’s right. Google is vectorizing websites — and so should anyone who wants to rank as a top search result.

SEO vectorization shows whether your content is clustered around areas that you consider topical authorities for your brand. It ensures that you’re staying in these topical swim lanes and that you don’t have outlier content holding you back. 

Here are five more ways that our team has found vectorizing your website can boost your SEO in 2025.

1. Understanding Where Your Topical Authority Stands Right Now

Owning topical authority has been a central part of the content game for years now. However, it’s difficult to know if you’re actually accomplishing that in the eyes of a search engine. SEO vectorization gives you a clearer picture of where your site stands at any given moment. 

One example that comes to mind is an email platform company that we worked with. They sent us a list of 10 or so ideas of what they thought were their areas of topical authority. At the same time, we came up with our own list based on the data we had from their site. 

We compared the lists to identify what they were hoping for and measured that against the reality that the vector database had revealed from across their site. We looked at what they, up until then, had hoped was their topical authority against how Google was actually grouping their content together. 

This contrast of hope versus the reality of data analytics helped open their eyes to where their content was off the mark, underperforming, or simply an outlier. From there, we helped to strengthen known areas of authority and came up with new topic ideas where they were needed. This process is key in building up your topical authority in the important areas, which will in turn help your SEO performance.

2. Map Where You Want Topical Authority to Go

Another benefit of vectorizing your website is figuring out where to take your content in the future. If, for instance, you’re creating a new service line or product, this can help you understand how you already cover a particular topic. From there, you can map out next steps to strengthen this fresh area of local authority that you want to rank for.

I’ve been diving into this for Relevance’s own site in recent months. We vectorized our site to analyze it and see where it stood at the moment (see the previous step). Then, we used that data to be proactive by overhauling our blog strategy.

We considered baseline data to see where we were actually considered a strong authority compared to where we wanted to go. We also found areas that were weak or that we hadn’t previously realized we wanted to rank for and focused on those niches in our content creation and optimization. This can help with prioritizing areas of focus for your content team, guiding your content optimization efforts as well as broader ideas of topical areas you want to own in the future.

3. Finding Areas of Opportunity

Vectorization also shines a light on the areas where you think you’re shining out — but, in reality, you simply aren’t. 

A great example of this is a multi-state insurance agency that we are currently working with. When we vectorized their site, we found that their content in connection with an entire state was marked as “anomalous content.” This was a state where they had specific product offerings and wanted to rank as an authority. This realization opened up the opportunity to create targeted, state-specific content that strengthened their ranking in that geographic area. 

4. Cleaning Up Site Content

Vectorization can also help you clean up your site. If you’re getting a ton of anomalous content in your vectorization report, it may be a sign that you need to do some trimming.

You can use your vector embeddings to find where cosine similarities are weaker. Once you identify these off-brand areas of your content map, you can decide if you need to strengthen them (like in the previous point), optimize them through things like keyword mapping and internal linking, or simply delete them as outliers that are detracting from your site’s main topical focus.

5. Understanding How Google Sees Your Site

Finally, vectorization gives you a broader perspective of how Google sees your website. This helps you create meaningful, optimized SEO initiatives that are backed by clear data.

This also helps you reinforce your topical authority in the eyes of Google. 

It is a surgical rather than a broad approach to SEO that trims, reinforces, and adds to your vectorized site in ways that reinforce your primary messaging. This can send the message that you’re staying in your swim lane and encourage Google’s algorithm to keep you high in the rankings that you want to own.

Using Vectorization to Own SEO in 2025

Vectorization is a big part of how Google search views your site and ranks its content. That’s why, as we’ve learned about its critical importance in recent months, we’ve woven it into the services we offer clients.

Relevance has used tools like Screaming Frog and our own internal code to help us vectorize client sites and look for pieces of content that are related to the search queries that matter for their brand. We identify outliers, too, and either build them up, optimize them, or remove them.

The result is a clean, targeted SEO content strategy that packs a punch in a world where most SEOs are spinning their wheels. If you want to see how our system works in action, contact us for a free strategy session. Together, we can see how site vectorization can improve your brand’s SEO, traffic, and, ultimately, your bottom line.

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