This Beginner’s Guide to SEO was created for beginners; those who are interested in getting to know everything about SEO, but haven’t the time to delve through dozens of articles in order to do so.
SEO is a buzzword in our day, but not many people truly understand what “search engine optimization” really means, and even fewer people have an awareness of what is entailed to improve the SEO of a given site.
If you’re interested in learning more about SEO and how to optimize your site, read this beginner’s guide to SEO.
If you are a small company, it is less likely that you’ll rank quickly for big keywords (if you’re doing things legit). Therefore, although you’ll want to put in huge keywords once or twice, focus more on the less popular ones which you’ll be more likely to rank for.
If possible, utilize Google’s Keyword Planner to find keywords to target; that’s the best way to find the optimal keywords.
You’ll only rank above others if your content is better than theirs. Write, write, and write some more, and don’t ever skimp on quality. Make sure your content is useful, and never commonsensical.
Check who is ranking for the keywords you are targeting, and write better content than them: more informative (you can do this by putting together all the information you can find online on the topic; not just taking from one, and this way, you’ll have more content than anyone), and more interesting.
Post an original relevant YouTube video to the page, and add pictures or an infographic wherever you can: The more interactive the page is, the more likely it is to rank. Basically, the key here is to make sure you have “10x content”- content that is 10 times better than anyone else’s.
Getting links is not a simple process, but it’s mandatory if you want your page or category page to rank. And not just any links will do; you’ll need links to quality sites. For example, let’s say you want to get your hospital bed pad page to rank.
The first thing to do is write great content about these underpads; better than anyone else’s on the topic. Once you’ve done that, you can start attracting (or soliciting) links going to that specific page.
You need other people to link to your page so that Google sees others think it is authoritative and has value. If others are linking to your page, that means your page is pretty popular, right? So Google wants to show people the popular choices: Like yours.
Here’s a link to a post about how to get links.
Make sure Google is able to crawl and index your site. Ensure your site is https and not http. You can check this by typing your domain name into Google Chrome, and if you see the word “secure” pop up, followed by https, your site is secure. If not, work on getting an SSL Certificate.
Check that your site has a normal speed, and doesn’t take too long to load. These are just a few common technical SEO issues that can prevent your site or page from ranking.
SEO never ends. It’s a continuous process; for Google to see that your site is still relevant you need to be putting out new content, creating new pages, getting more links, and continuously optimizing your site.
Keep it up and your site’s rankings will rise.
It doesn’t happen with the snap of a finger; it will definitely take time to rise in rankings, but this is the tried and true method for getting and staying up there.
