Blogging is hard work. For starters, you have to hire the best writers, figure out how often to post, and create a consistent tone for your company. Consequently, it’s a lot of moving parts in the name of improving your SEO ranking. However, it's essential to compete in today’s world.
So consider this. What are you doing to make yours even better? Which marketing bloggers should you be emulating? What are the pros doing? Above all, how can you help your growth marketing efforts?
If you want to be the best, you need to read the best. As a result, finding the best of your peers and competition is how you stay on top of the game. Firstly, understanding how they utilize style, tone, and overall structure to benefit their business traffic will help you do the same for yours.
Neil Patel is a New York Times best selling author dubbed a top influencer by the Wall Street Journal. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and under 35 by the United Nations. His specialties are online ad creation, content marketing, and SEO rankings.
Steve Kearns leads blog and social media marketing strategy on behalf of LinkedIn's Marketing Solutions business. Moreover, his team runs Linkedin’s “This Week in Marketing” newsletter, providing advice on relevant B2B content marketing to its subscribers.
Michelle Ngome is a fractional diversity marketing consultant that guides businesses on inclusive content marketing in the B2B space. As a result, her blog focuses on diversity, equity, and inclusive practices in the marketing sphere.
Tequia Burt is the EIC of Linkedin’s Marketing Solutions Blog. She has spent her career perfecting her craft with multiple major businesses, like B2B Marketing USA and Spirituality and Health Magazine. Nowadays she writes about effective marketing practices on LinkedIn’s blog.
Matt Marshall is the founder of VentureBeat.com, an excellent tech blog that discusses brands, the metaverse, and cybersecurity. In the same vein, this blog is used to drive traffic to his major event, Transform, which is an informational summit about AI and technology.
John Doherty is a B2B marketing consultant specializing in growing businesses through blog optimization. He has articles on blog maintenance, major platforms, and business prioritization.
Ileane Smith is a blogger specializing in digital media creation and live streaming. With 11k YouTube subscribers, her site aims to help individuals and businesses grow their audiences through created content and specialized distribution methods.
Ann Handley is a blogger, digital marketing pioneer, and Wall Street Journal best-selling author. In addition, her company MarketingProfs is a top rated B2B training and consulting resource for companies looking to up their content marketing skills.
Ryan Robinson is one of those content marketing bloggers specializing in large-scale content marketing and profitable blog management. Consequently, he has been featured in HubSpot and Forbes and uses his platform to simplify blog creation strategies for the public.
Adam Enfroy is an entrepreneur blogger with over 500,000 monthly readers. Enfoy looks to teach new entrepreneurs how to maintain blogs and utilize software to elevate their business profits. Most importantly, his more recent articles highlight the best SEO practices for start-ups.
There’s a few things you can learn from the big marketing bloggers that dominate the industry. They all use similar formats and write interesting, informative pieces for their readers.
Here’s four ways to up your blog writing game.
Obviously, right? However, marketing bloggers know that a solid foundation is crucial to success. As a result, to have the best chance at visibility, you have to follow a quality strategy — consistently.
While the mass text and message you’re trying to convey is important, it isn’t just the “meat” of the article you need to worry about — it’s the little details too. Things like:
Likewise, get the small techniques together to improve the big picture.
Source: Neil Patel.
Crafting your own unique winning content strategy is necessary to your blog’s success. Moreover, a content strategy is a holistic approach to delivering information to audiences, those for whom you already have a customer profile. On the other hand, it is different from content marketing, which is the general execution of your strategy.
There’s multiple steps to creating your content strategy, like creating a content calendar, establishing your brand voice, and setting your metrics.
Consequently, creating your key metrics is a driving force behind how you create your strategy. Metrics include things like:
When you have created a measurable way to see how your blog is doing, it becomes easier to see where you are performing well. Likewise, you'll discover which areas of your blog require improvement.
Making sure your blog is optimized for search engine ranking is important to getting and keeping readership. However, it's not the only way to get your post in front of consumers.
Enter social media.
Source: Marketing Charts.
All successful marketing bloggers share in common large social media presences across multiple platforms. Consequently, many of them have created vast networks of content that promote their other content, maximizing the attention they have of their viewer.
Neil Patel creates crash course videos on his YouTube page aimed at helping clients improve their marketing efforts. Likewise, in all of his posts and his videos, he mentions his blog, Twitter, Instagram, and his website — directing the viewer there to his blog where he directs them to his YouTube page.
Getting the idea yet?
In short, crafting an efficient cycle of promotion through social media channels is important to blog traffic generation.
Consequently, this method of stretching your content helps maximize your budget as well. Why create a video and let it fade into oblivion on YouTube? When you recraft your content effectively you reach more prospects in a cheap efficient way.
Finally, you know what everyone could use more of?
Credibility.
As a result, contracting experts in your field for guest articles can help your blog in several ways:
Some might say "We can’t afford an authentic guest writer, it probably wouldn’t even be worth it.” However, budgeting the extra money as part of your marketing plan can be an extremely valuable investment for your blog.
For example, think about it this way.
If you were concerned you were sick and wanted to research opinions on different illnesses, would you go look at a blog with a random medical professional’s opinion, or a respected specialist? In short, you would be looking for the opinions of the most respected doctors in the field.
Obviously, marketing is a little different from medicine. However, the fact is that influencer and specialist opinions have a huge effect on the credibility of your blogger. Consequently, with their large audience and important titles, a partnership is valuable for both sides.
You have the references, you have the budget, you have the facts. As a result, it’s time for you to take your blog from good to great.
However, if you still are having trouble or looking for advice, you can check out more content marketing resources here on Relevance.com.
