Owned Media, Search Engine Marketing, SEO
Published By:

In a perfect world, soaring to the top of the search result rankings on the most competitive, relevant keywords would be as easy as a Sunday stroll on the beach. Unfortunately for you, and the countless other digital players out there, the reality is that you need a lot more than just a care-free approach to content generation and optimization to get noticed on the web.

To give you a leg up on this front, let’s discuss how long tail keywords could be the key to standing out and connecting with the people that matter most to your brand.

Why Bother with Long Tail Keywords?

Generic, broad keywords offer up major results to the top players and are competitive for a reason, right?

While there’s no denying that if you rank well on targeted keyword terms you’ll be raking in the views and digital marketing reach, Rocco Baldassarre of Search Engine Journal points out that that’s a pretty big “if” to rely upon when it comes to connecting with your audience – especially for smaller organizations.

Instead of getting bogged down following the same path as your competition and targeting broad keywords, Baldassare notes that there’s plenty of untapped potential waiting for those who are willing to specialize in long tail keywords that pinpoint the unique traits of relevant demographics.

Take Advantage of the Web’s Many Tools

What’s the best way to begin identifying useful terms and building content around these offerings? Inc. magazine’s Jeff Haden suggests putting the web’s many great tools to use. From WordStream’s free Keyword Tool that generates long tail suggestions based on your industry and content orientation, to Google’s Trends analyzer – figuring out which terms work doesn’t have to be a herculean undertaking. If you’re willing to explore your social side, things like YouTube’s keyword suggestion page and even a good, old-fashioned search on Twitter can help give you an idea of what your audience is looking for.

Don’t Let Consumer Analytics Go to Waste

Haden goes on to point out that your consumer analytics are definitely a force to be reckoned with when it comes to long tail keyword generation and content optimization. Whether you’ve worked hard at harvesting this data first-hand, or you’ve bought into the world of “Big Data,” this information can often point to high impact phrasing and keyword terminology that hasn’t yet become highly targeted or sought after by the rest of your industry. Naturally, keeping this data current is a must, but doing so is well worth your time and effort as it helps out on a variety of digital marketing fronts, not just long tail keyword development.

Being Specific Goes a Long Way

Once you’ve started to map out some potential long tail winners, Caroline Moore of Business 2 Community suggests getting even more specific to further refine long tail keyword selections. Use powerful adjectives to qualify the phrase with location detail, colors, make, model, size and more. Framing the keyword into a searchable question with the help of “what,” “why,” and the rest of the “Five Ws” also works wonders.

Keep an Eye on the Competition

Finally, Moore advises keeping a close eye on the competition as you build a stable of optimized long tail keywords. Not only does this help clue you in on keyword variations that have passed a similar gauntlet, it can also serve as another avenue for uncovering keywords that have either gone underutilized or unexplored. At the very least, keeping a close watch on the competition will keep you up to date with what the rest of your industry is doing in terms of content and search optimization methods.

Dipping into the world of long tail keywords and building relevant content is a lot to digest in one sitting, but it’s never too late to start working toward a more efficient and refined usage of your content marketing budget. Whether you’re looking for more information on this subject, or you’re ready to take the plunge into the world of long tail keywords – don’t hesitate to connect with the experts at Article-Writing Co.


Sponsored Resources

Want more resources

View all Resources

Most Read


Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Douglas Karr Founder & CEO MarTech.zone & DK New Media
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner Frac.tl
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor SEOsandwitch.com
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO Netcurate.com
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist Signazon.com
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.