HubSpot helps marketing companies perform more effectively in the inbound space. It seeks to accomplish this goal by educating businesses and marketers on how to nurture leads, and achieve higher conversion rates and other critical inbound marketing metrics. One of the resources on the company’s website is the Inbound Marketing Certification Test. This is an essential credential for those interested in pursuing an inbound marketing strategy. Why should you obtain your inbound marketing certification?
Now that you know why getting your Inbound Marketing Certification is worthwhile, how should you prepare for taking the exam? First, you should know why you’re obtaining the certification. Hopefully, the reasons listed above will persuade you, but you may need to also ask yourself, “How can I leverage this certification in my given industry?” In the digital age in which we live, marketing companies must understand the most relevant, effective methods of attracting potential leads that will eventually turn into customers, and taking the Inbound Marketing Certification course will help you understand how to do so.
Next, create an account with HubSpot. Simply log onto HubSpot and create a free account in a matter of minutes. Once you’ve created an account, go to the Academy tab at the top of the home page, and click the Certification option from the drop-down list. At the top of the list of certifications, you should see the Inbound Certification option. There you will find the list of videos you will need to watch before taking the certification exam.
My recommendation is to download the slides that accompany each video section before you watch the videos. That way, you can use the slides as a reference guide as you go throughout the course. After watching each video section, review the slides briefly to cement the concepts covered in that section. Reviewing the slides is especially helpful if you’re not watching the section in one sitting.
After you have completed watching all of the videos, download the study guide from the Hubspot website in preparation for taking the certification test. The study guide is a nice overview of the main points covered during the course. Though it does not cover all points of the exam, it highlights many of the points you ought to know in order to pass the exam.
Finally, do something relaxing like going for a walk or drinking a cup of tea before sitting down to take the 50-question Inbound Marketing Certification Test. You will be given 60 minutes to complete the test. Read the questions carefully and select the answer that best corresponds to the stated question. After you complete the exam, HubSpot will let you know your score almost instantly. And even if you don’t pass the exam the first time, you can take it two more times!
Taking the Inbound Marketing Certification Course informs marketers on how to succeed in the digital age and set themselves apart from their competitors. From testing Calls to Actions to the frequency of writing blog posts, HubSpot’s Inbound Marketing Course provides its students with the knowledge needed to effectively increase conversions and gain new leads—with no background knowledge needed!
