For people seeking authority & traffic
Digital PR Services
Buyers research you before they ever make contact, and what they find is mostly written by you. Your domain doesn't carry the authority to rank against bigger competitors, and your content only ever reaches the audience you already have.
Digital PR fixes all three at once — by getting other people to write about you, in the publications your buyers already read.
Why it matters
Third-party validation is doing the selling.
Buyers check you out long before they talk to you, and they weight what other people say about you far above what you say about yourself.
Where our clients have been placed
How it works
We don't pitch random stories.
Most agencies optimise for the number of placements. We optimise for whether the placement is somewhere your buyer trusts — and whether a model will cite it.
We map where your buyers actually read
We reverse-engineer their media habits instead of guessing, so the target list is the publications they already trust.
We build stories worth covering
Newsworthy angles built from your data and expertise, shaped for what each outlet actually publishes.
We pitch editors we know
Relationships first, so the pitch gets read rather than filtered. No mass sends.
We report in authority, not volume
Placement quality, referring domains, and what it did to your rankings and AI citations.
Clients
Stories told by those we've advised.
Relevance has been an invaluable partner, securing high-quality press placements. Since partnering with them we've seen an increase in website traffic and form submissions.
Kelsey FritzMarketing Executive
What it producedMore traffic · more form submissions
Relevance has helped 7:47 develop the authority needed to land clients such as Google, Microsoft, Dell and CitiBank, and dozens more.
Chris SchembraFounder of 7:47, WSJ bestselling author
What it producedGoogle · Microsoft · Dell · CitiBank
We partnered with Relevance to amplify our media presence and thought leadership, securing dozens of media mentions.
Casey SchowHead of PR at Nu Skin
What it producedDozens of media mentions
FAQ
Common questions
What is digital PR, exactly?
Creating stories worth covering and placing them in the online publications your buyers read. It earns coverage, links and citations, rather than buying impressions.
What will I actually receive?
Media target research, story angles and press materials, secured placements with quality links, coverage reporting with search impact, and ongoing relationship management with the editors who matter in your category.
How long before we see something?
First placements typically land within 45 to 60 days. Meaningful movement in organic performance and brand perception usually shows across three to six months, because authority compounds rather than spikes.
How is this different from link building?
Link building optimises for the link. Digital PR optimises for the story, and the link follows. That difference is why the placements hold up with buyers, and why models treat them as credible sources.
Let's talk
Outspent isn't outmatched.
Tell us what you're up against. We'll tell you honestly whether we can help.