Influencer marketing has taken off with the advent of the internet, but has exploded in popularity through social media, blogs, celebrities, and vlogs. It’s a great opportunity to market one's products.
Influencer marketing refers to the concept of an influential person reviewing a product. Through the person's review of a given product, the product is being advertised to an audience. There are many benefits of influencer marketing. First off, consumers are less likely to trust what actual brands and companies say, and more likely to trust someone who they perceive as being just like them - a member of the consumer public. If a person who reviews an item has a relatively large following and/or a good reputation, the item will look more appealing to customers.
Using the services of an influencer is a great way to get the word out about your product because of the fact that many influencers have specific types of audiences that follow them. For example, a person who vlogs about sports will most likely have a large following of people who are interested in sports and physical fitness. If you are selling items that relate to sports and fitness, the person who vlogs about sports is the one who should be reviewing your item because his or her audience will most likely be interested in your product.
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Another great benefit of using influencers is that you can increase the domain authority of your website by being backlinked to the website of an influencer. Domain authority is the relevance that you have in an internet search. If you are linked to other websites that are more relevant, there is a chance that you will appear higher up on an internet search.
Let's examine the different types of influencers.
Celebrity influencers are famous people like Oprah who review and recommend products. It can be difficult to find a famous person who is willing to make a deal with you to endorse your product because of the fact that they are in such high demand and there’s a lot of competition for their time. Celebrity influencers also include people who are famous in specific industries. For example, a person who is famous in the tech field may not be a household name, though he may be well-known among people who work in that field.
Authority influencers are people who try to gain followings of people that listen to them. An example of an authority influencer would be a person who gives speeches and writes books about self-help. If you want to team up with an influencer to advertise your product, you have to think in terms of how you can help the influencer to enhance the validity of his or her authority. Many times, authority influencers start smaller side projects that have smaller followings. These side projects can be great opportunities to connect with them.
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Public relations influencers are people involved in the press and in the dissemination of information. Writers and journalists are examples of public relations influencers. If you want to appeal to public relations influencers, you must pay close attention to what they write about and figure out which influencer your business might be able to relate to.
Connectors a lesser-known class of influencers. They are influential because they have the power of connecting you to other important people who can be influencers. For example, a connector influencer may not be well known, though he could run a podcast or talk show where you become acquainted with people who are important well known influencers.
Micro-influencer are lesser known influencers. They have smaller followings and are more likely to accept your request if you reach out to them.
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Local influencers include local businesses and people who have reputable positions. It’s good to use local influencers if you are advertising a product found at a brick and mortar store, or if you operate in a big city with a culture that you can tap into.
In conclusion, influencer marketing has many benefits because it allows you to reach more people and gain their trust. The types of influencers include local influencers, micro-influencers, connector influencers, public relation influencers, authority influencers and celebrity influencers.
