Content Strategy, Search Engine Marketing
Published By:
110

Mobile apps have transformed business in a fling. Well, well, well, mobile apps set their intuitive steps in the business as a fling but have now secured a position as an integral chunk. With an increase in the volume of type (tablets, phones, and wearables) and the number of devices and expanding IOT, the need for enterprise apps is in huge demand. Outnumbered business are diverging their ways towards enterprise apps to promote their brand, jack up their revenue figures, and be visible to their customers 24*7. Well, if this is what businesses expect, then mere apps cannot take you to your desired destination. So you must be faffing around, if not just mobile app, what else do you need? It’s content that can work the magic.

With 2.8 million existing mobile apps and gradually heading towards 3, how will you make your business stand out with a mobile app? When the bombastic business has added the quotient of mobile apps conjoined with the creative content, blimey, you now hit the bull’s eye.

Let me show you how content has worked its way for converting the business to brand. “Just do it” – ever heard this tagline? Of course, yes, it’s Nike. When you think of Nike, “Just do it” comes right along. This is what I was talking about. Content is like the tagline of Vodafone “Wherever you go, we follow”. Well, still there are mobile app development companies who are least interested in creating and applying content strategies. This is because they see it as a minor and not a major fruit bearing activity. If being a business incubator, you are bright eyed and bushy tailed, here’s what you need to do. Well, don’t just skew, analyze the facts and if you find them convincing, then only follow.

1) Upsurge your brand recognition

With mobile apps, your business gets visibility and with content the visibility becomes beautiful. Business needs an effective communication channel and Android and IOS apps entail them with the same. They play a huge role in brand recognition as they avail individuality to the business. Apps share the logo, tagline, fonts, color scheme, and such other variants that contribute to building a brand. This is what your audience sees you as and read you as. Have you ever experienced some logo that’s just stuck in your mind? If yes, then this is what you should be focusing on for your mobile app, to build something that your users can’t get out of their eyes and hands.

2) Invite new customers

Why would someone be interested to block up their phone storage or spend their valuable time for your app? It’s simple. Because it’s interesting or informative or useful. Blogs, comments, reviews, social media posts… are some of the content marketing strategies which attract new users to the app and in turn new clients to the business. When blogs on different sites are featured, herds of people will come to know about it and when it is accompanied with positive comments; users will rush to check it at once. Blog and comments will give a push to the users to download the app and app will give a push to the business ultimately. One of the easy mediums to reach to your potent users through content is Quora. Here, users will post their query and related companies will answer. It’s a promotional content marketing medium where sellers and buyers meet each other.

3) Create a content calendar

You cannot put a full stop by just indulging in the mobile app development for business promotion, you will have to walk a mile ahead and keep it updated with content that lures the users. Random and irregular posting is not appreciated by the user. Prepare a content calendar beforehand, research the list of topics, and prepare a chart as to on which date you will be posting on which topic. Pay heed to seasonal posts and yes don’t miss out on the latest trends and news. Create a buzz digitally through content marketing about the post which will result in driving traffic to your app. By writing news and trends, the benefit your business will get is it will remain in news and trend.

4) App for business launch and buzz for app launch

During the business launch, what it needs is people to know about it and diverge their ways here. What’s the best way to do that? Smartphones are in each hand these days and nothing can be better than handing your business in their hands. The app will make you available all the time and give your business a head start. While app launch, there should be a buzz around through social media or blogs so that it can reach the desired amount of visitors at first, increase the number of users at second, and convert the number of the customers later.

revcontent-98%-of-sites-get-denied-are-you-in-the-2%
110

Sponsored Resources

Want more resources

View all Resources




Most Read

Contributors

Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Douglas Karr Founder & CEO MarTech.zone & DK New Media
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner Frac.tl
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor SEOsandwitch.com
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO Netcurate.com
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist Signazon.com
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.

Subscribe


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.