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Best KPIs to measure content effectiveness [New research]

Content Strategy5 days ago1KViews 0Likes 0Comments

Every good marketing strategy incorporates some form of content — and thoughtful marketers always back up their content marketing strategy with targeted content marketing KPIs. A key performance indicator functions as a compass for your content efforts. They are detailed and specific objectives that keep you focused and on track as you work toward your larger…

Print still matters in 2025

Content StrategyDecember 7, 2025942Views 0Likes 0Comments

Today, many companies focus on email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales. The one medium that is largely overlooked is print media. It makes sense; according to Statista, revenue for the U.S. newspaper industry shrunk by about $4.5 billion between 2011 and 2018, and respected…

Content marketing playbook for small businesses in 2025

Content StrategyDecember 4, 2025868Views 0Likes 0Comments

Content continues its reign as the king in marketing, and rightfully so. Seventy percent of marketers actively invest in content marketing. Likewise, 72% claim that having a solid content strategy is a major element of their success. As a result, emerging and established brands alike are taking advantage of the benefits of content marketing to…

How SEO and Content Marketing Work Together To Grow Your Business

Content StrategyOctober 28, 2025828Views 0Likes 0Comments

Search engine optimization and content marketing are two oft-referenced aspects of a larger growth marketing strategy. But are they referring to the same thing? Are they both part of a similar activity? How are SEO and content strategy related? Let’s compare and contrast these essential elements of successful brand growth and look at ways to…

What Are the 6 Areas of Content Marketing?

Content StrategyOctober 18, 2025652Views 0Likes 0Comments

Creating great content is a laborious and complicated process. You want your content to provide value for the reader while also helping you meet your marketing goals. If you’re assembling a content marketing strategy that will work for your brand, you don’t want to skip steps or leave things half-done. Let’s go over some of…

How to Create Content That Converts

Content StrategyOctober 14, 2025796Views 0Likes 0Comments

A good content marketing strategy has a lot of moving parts. Marketers use these strategies to bring together various forms of content and use them to help reach marketing KPIs as well as larger growth marketing goals . SEO and content marketing can answer a variety of digital marketing needs. These span the gamut…

How Do You Set KPIs for Content Marketing?

Content StrategyOctober 3, 2025645Views 0Likes 0Comments

KPI stands for “key performance indicator.” These are more than generic goals you aim for as a business. They are specific, targeted objectives with quantifiable value. Good KPIs are clearly associated with metrics that allow you to understand if and when you hit them. “Growing revenue by 6%” is a business goal. “Increasing sales conversions…

Marketers discussing SaaS content marketing

SaaS Content Marketing: What it is and How to Do It Well

Content StrategyOctober 2, 2025732Views 0Likes 0Comments

Software as a service (SaaS) is a growing industry. Projections estimate that there will be 72,000 SaaS companies around the world by the end of 2024 — and that doesn’t include over 100,000 potential additions created by the sudden spike in AI investments in the last year. SaaS is a booming business. But it’s also…

B2B Content Marketing: How to Be a More Effective Content Marketer

Content StrategyOctober 1, 2025679Views 0Likes 0Comments

Content marketing is more than a B2C marketing technique. It is a critical part of B2B marketing, too. Whether it’s a blog post, an email marketing campaign, a webinar, or even sponsored content on a social media platform like LinkedIn, content creation for business clients is an important step in a successful growth marketing plan.…

How to Incorporate Subject Matter Experts Into Your Blog Strategy

Content StrategyDecember 6, 2024876Views 0Likes 0Comments

A subject matter expert (SME for short) infuses your content with a unique kind of value. SMEs provide cutting-edge thought leadership that is up-to-date and mindful of the future. They often have access to insider information and experiences, as well, which can inform their perspectives and lead to one-of-a-kind takeaways and higher-quality content. SME input can…

Use, Optimize, or Delete: How To Do A Content Audit of Current Content

Content StrategyJune 17, 2024824Views 0Likes 0Comments

Everyone likes to invest time and effort into new content production, but have you reviewed your existing content lately? This might feel unnecessary, but there are quite a few reasons you want to check in on how your current content is performing. Content audits evaluate which areas of your owned media are working and which…

11 Content Optimization Tips For Boosting Your Blog Performance

Content StrategyJune 13, 2024646Views 0Likes 0Comments

Content marketing is much more than creating assets. As you generate different kinds of content for your growth marketing strategy, you want to optimize that content. This is especially true for owned media (i.e. content you have control over). Posting on a company blog to “see what sticks” isn’t going to get you far. If…