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Can Content’s Effect On Brand Lift Be Measured?
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The Content Promotion Quadrant: A Framework For Measuring Native Advertising Campaigns
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4 Steps to Open and Honest Native Advertising
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Dear Publishers: Stop Making Assumptions About Your Audience
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The Native Advertising Arms Race Is Underway and the Combatants Might Surprise You
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How eBay is Leading The eCommerce Marketing Revolution
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How Content Marketing Can Help Attract Top Talent
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Leading Marketers Embrace New Content Metrics
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It’s All About the CTR and Why It Doesn’t Matter
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Google Now Provides Marketers API for Advanced Browser-Based Content Distribution
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Why Your Marketing Content Needs More Relevance
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Facebook and Video Content Distribution (and the Road Ahead)
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What Today’s Content Marketing Metrics Don’t Tell You
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Owned, Earned and Paid Media Should Integrate, Not Seperate
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Being a "BADASS" with Mark Schaefer's Content Code
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The Line Between Media and Brands Is Blurring Fast
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Grow Non-Linear Funnel Conversions with Content Targeting
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Church and State: Is There a Downside to Native Content?
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5 Ways to Demonstrate ROI on Content Marketing Efforts
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The Five-Step Branding Cycle
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Whose Role Does Content Marketing Belong To?
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5 Strategic Tips for Paid Content Distribution on Native Social Channels
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The Key Metrics of Influencer Marketing
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Launching Campaigns with Collaborative Content
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