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‘Don’t Trick Them; Don’t Piss Them Off’: The Sponsored Content Debate Heats Up
Miscellaneous
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Market Your Marketing: Make Sales Content Champions
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Trust is the New Black: The Importance of Experts in Content Marketing
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How to Create a Media Kit for Content Amplification
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Developing a Pay-to-Play Strategy: How to Create a Balanced Facebook Publishing Schedule with Organic and Paid Content
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What Facebook’s “Leaked” Mood Manipulation Study Means For Marketers
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Introducing the Content Promotion Ecosystem
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Company Culture: What it (Really) Is and Why it Matters in Marketing
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Giving Journalists New Angles Is Key to Earned Media Success
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Marketing Has A Marketing Problem
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It’s Official: Content Marketing is Synonymous with the Word FAILURE
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4 Ways Brands Can Battle Facebook’s Fast-Decreasing Organic Reach
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Blurred Lines: Trepidations of Content Marketing & PR
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No, Content Marketing is Not Like Field of Dreams
PR
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The 6 Stages of the Enterprise Content Marketing Maturity Model
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Collaboration is Key if You Want to Win at SEO Today
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7 Top Content Marketing Assets You Need to Promote
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Alarming Facts CMOs Should Know About Banner Ads
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Easy Audience Analysis for Content Promotion Campaigns
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Preparing for the Future of Content Shock [Data]
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Three Ways to Measure Earned Media ROI
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What Content Marketers Can Learn From a Newspaper Scandal
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Stop Chasing the “Like” – Build Trust, Not Just Followers
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4 Ways Great Email Pitches Are Like Movie Trailers
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