If you’ve ever run a Google adwords campaign, you’ll think that it’s either the best form of advertising money can buy or it’s the biggest waste of money you’ve ever spent. Depending on who you speak to they will tell you that Adwords was either the single best or single worst thing they’ve implemented in their business.
The Key to Adwords Success
The thing is that both sides of the argument are right. When you create an adwords campaign using the correct procedures and optimize it accordingly, you will see instant results and a strong ROI. When you set it up without following the correct procedures or continuously optimizing the campaign, you can be sure that every penny you spend will be wasted.
The big mistake most people make
One thing that is consistently attributed to wasted adwords spend is using broad match keywords. Using Broad match keywords are like giving Google a license to empty your bank account. Some of the other ways you can waste money on your campaigns include:
-Not using targeted landing pages
-Not setting up call tracking for conversions
-Not adding negative keywords
-Not optimizing your campaign on a regular basis
By consistently optimizing your campaign, you can continually get more out of your adwords campaign and better results. That’s why we wanted to share this Adwords Optimization infographic from SMBclix. It is jam packed with 50 techniques you can use to optimize your adwords campaign for better performance.
Some of our favourite tips from the Infographic:
The infographic has so many actionable tips that you can use and there’s no point in me explaining them all, so without further ado, I give you 50 Adwords Optimization tips to increase your leads!
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