“Seeing is believing,” and there’s no better way to promote and build your brand following, than an explainer video. The days of 90s sales driven advertising are long gone, as society has transformed into a technological and digitalised society. Although, you can still reach your target customers using traditional marketing. It is digital marketing that seems to generate the most success.
Think about it; how often are you using/on your phone/smart device? Now, think about how much you rely on your phone/smart device to solve your problem quickly. We’re going to hazard a guess, and say “very often.” Don’t worry, we all do! The digital world has made it more convenient for us all, (or most of us). However, this convenience has transformed the way businesses reach their potential and existing customers. Arguably, to generate an effective online presence, your company then needs to establish a relatable, yet unique personality.
Now, if you’re thinking, a personality for my business. Yes – that’s precisely what we mean, and the perfect way to do this is through animation. Whether it’s through animated explainer videos or animated logos, the animation is an effective way to personify your brand or business. Animation, in digital marketing, seems to have silently risen and is now dominating. In fact, the image below, shows the global volume of the animation market, from 2017-2020. According to Statista, the value of digital animation was worth $259 billion, and it doesn’t seem to stop. As seen from the graph, the animation market is predicted to be worth $270 billion by 2020.
Source: https://www.statista.com/statistics/817601/worldwide-animation-market-size/
Hopefully, we have explained the effectiveness of using animation to promote your brand. We’re now going to look at the ways you can implement it into your digital marketing. In this blog, we’re going to focus on how you can utilise animator explainer videos to promote your brand. Animation Explainers are the best animated explainer video company globally.
Nowadays, customers are less eager to listen to a sales pitch, as it seems cold. Whereas, an animated explainer video, is just you caring about your customer and providing them with some useful knowledge. Essentially, it’s a more subtle, caring advertising approach. Not only that, digital animation:
As a customer, which option would you prefer to watch?
Option one: A talking head, using the same (somewhat cheesy), a sales pitch about the advantages of using their product
Option two: A quick, colourful animated video, with a little humour and a concise, professional voiceover.
Well, we know which option we’d choose, and we’re sure, like us you’d want option two. Arguably, it’s the colours, aesthetic and character that is going to attract the attention of viewers. Whereas, a live video explainer is more likely to be watched by an existing following. Therefore, if you want to broaden the scope of your audience as well as subtly promoting your brand, you need to create it for your target market.
However, if you want to promote your brand using explainer videos effectively, you need to think about:
If the viewer (potential customers) relate to your animated video, you’re more likely to convert them into customers.
Besides sharing your animated video on social media, another great way to promote your brand is having one on your landing page. In fact, a recent study conducted by EyeViewDigital.com highlighted that a video explainer could increase the customer conversion rate by 80%. Arguably, the reason why an animated video can cause this increase is that you’re making it easier for your customer. Rather than having to read through all of the information, your customer can watch a quick, aesthetically pleasing and professional video instead. Thus, like all things digital, you’re making your customers lives easier.
Following on from the point above, your video explainers should be making your viewers (customers) lives easier. So, you don’t want a lengthy feature. It’s important to keep the length in mind, especially if you’re going to share your animated video explainer on social media. Actually, according to Facebook, a video explainer should approximately be ten times shorter than a YouTube video. Generally, a good time is around 1-2 minutes.
There is no doubt that an effective, well-designed and compelling animated video explainer is highly advantageous to promote your brand. Although you’re still “selling” in a sense, you’re doing it more subtly, and you’re selling your brand, not just your product/service.
