As a business owner, you may find yourself wondering where all your marketing money is being spent since your sales haven’t increased and you haven’t picked up any customers. You may have even taken the plunge and set up a colorful and informative website, but that hasn’t made an impact either. Simply having a website won’t help your business. You need to attract people to your website. In marketing terms, you need to increase the traffic to your website, then convert leads into sales. Not sure how to do that? Check out this list for help.
Since you have been spending the money anyways, why not redirect the funds to pay for online advertising. Social media advertising, paid searches, and display advertising are effective ways to build your brand and your site out there for people to find. You can always focus on driving more traffic first before adjusting your strategy to turn leads into conversion. To be successful with your advertising, you need to focus on commercial intent keywords. These search terms are expensive but they can really up your game in content marketing. Following up with a website and content that SEO driven can align your strategies. For help in this area, working with Denver SEO can get you on track.
It’s not just a place for bored individuals to share their favorite memes or for outspoken individuals to get on their soapbox. Social media channels are one of the first places consumers turn for information or advice on new products or services. You can use these platforms to promote your own content, such a Linkedin for reaching B2B consumers or Twitter to send out short but tempting links. Instagram and Pinterest are image-heavy sites, so if you have a lot of custom products and operate in a B2C arena, this is a great way to get your items some much-needed attention.
There is a lot of information online, and you need to stand out from the rest of the blogs or articles. Make your reads a lot more interesting, by varying the format and length of your content. You want to appeal to a variety of potential readers, so don’t make everything about news-based blogs. Incorporate video, data-driven pieces, infographics, and long-form content for the most impact. Have eye-catching and irresistible headlines. You might have some stellar content, but if the headline is a snooze-fest, the readers are going to skip on by. Headline writing is an art, and you had better figure it out before you publish your well-written material.
You may want to look into becoming a guest blogger on a related and reputable site to drive traffic back to your own website. As a guest blogger, you will be able to establish your brand and voice as an authority in the area of interest, adding credibility to your own business efforts. There are some standards for guest blogging that make it a hard niche to get into, but if you have the skill and time, it could benefit you to lend your time to someone else’s site.
If you don’t have the time to guest blog for someone else, consider doing the opposite. Invite people from the industry or your niche to be a guest blogger on your site. This a way to bring new readers and traffic, so long as the quality and content are beneficial and not harmful. There is a lot of guest blogging going on these days that is low-quality, and many of the links are either spam or a cybersecurity threat.
Don’t just stick to the standard social media presence ideas to get your name and company out there. You should always be looking for new places to post high-quality, SEO-driven content. LinkedIn is not just a place for career professionals and job seekers. As the world’s largest professional social network site, you can reach a whole new crowd with your content. This generates more traffic to your site and increases your profile and brand in the industry.
Don’t just sit back and hope your shiny new website will generate new leads. Though you may have moderate success, focusing on these efforts can drive more traffic to your company and increase your sales.
