Starting your own business can be an enormous challenge. Oftentimes, investing in small business content marketing resources isn't exactly top of mind!
However, you'll need to create a website with an eye on search engine optimization. You'll also need a unique selling proposition (USP), and a brand that can help you to showcase your company. However, you also need to find effective ways of engaging in content creation, content management, and B2B marketing. The goal, of course, is to find a tool you can use to convince your visitors to choose you over your competitors.
Perhaps the simplest way to turbocharge your online presence, and bring some interest to your new business, is to invest some time in content marketing.
With engaging content and the right tool, you can build your brand awareness. You will seek to deliver value to your customers with every blog post and email marketing piece. You might perhaps even schedule a few Google Ads. The point is to start to generate audience loyalty. You do this by creating quality content that is useful for them such as videos, blog posts, and infographics. This is what today's professional marketer refers to as "inbound marketing."
Content marketing isn't just publishing a few blog posts as most people think. It can be any type of content that is useful for your target market. It also doesn't matter how long or short the content is or the tool used to distribute it. The key is to develop some great, niche-specific content marketing ideas, map out an email marketing strategy to help get the word out, and pick the right tool for your niche.
Take the example of Joe Wickes a.k.a. "The Body Coach." Wickes built a multi-million (euro) nutrition and fitness business off the back of 15-second cooking videos.
The question for you as a new business owner and content marketer is, "How do you find the tool you need to create incredible content without breaking the bank?" We're talking about tech that goes a bit deeper than Google Docs or stumbling upon some random blog ideas generator.
Listed below, we'll look at five great small business content marketing resources you can use to add pulling power to your marketing strategy. The best news? They're all free or available at an extremely low cost.
Are you thinking of using blog posts and articles to drive traffic to your website or finding a tool to generate more engagement from your social media posts? If so, then you're going to need some stunning images to capture the attention of your audience.
While articles with images get 94% more views, engagement on Facebook improves by 37% for posts with pictures. Nowadays, savvy B2B content marketers will kill a digital marketing piece rather than have it go out with a featured image that's underwhelming. Your blog post or email marketing piece deserves better! This simple online tool can help.
PikWizard is a free resource packed full of high-quality stock images. It's a tool that you can use for digital marketing any way you see fit. You can even use the pictures you find on this website to make your own site, blog post, and landing pages look more appealing. As a result, the digital marketing possibilities here are endless.
One of the biggest challenges that new companies face when developing a content strategy is finding inspiration and guidance to get them started on the road to success.
One of the easiest ways to improve your content marketing is to enhance your knowledge. You can do this with content marketing tips and examples from the experts. The Content Marketing Institute is a powerful hub, brimming with content resources that will help you learn what good content is all about.
Depending on your niche, this resource alone might serve as your ultimate guide. At a minimum, think of it as a great beginners guide that can ease you into the world of marketing automation, B2B content marketing, content curation, keyword research, marketing analytics, and more.
Need a little help getting your name out there? One answer could be to start using influencer marketing. Currently, it's one of the most popular small business content marketing resources.
In this content marketing strategy, you simply connect with the people on social media. These folks already have "influence" within your target industry. They share content on your behalf and drive people to your landing page.
TapInfluence is an online marketing platform that allows you to connect with influencers in a more streamlined way. This tool could be a great way to give your promotion a boost once you've learned how to create great content.
Google Analytics is great for evaluating website traffic and conducting a regular content audit. However, if you really want to make the most out of content marketing for the modern era, you need to learn how to combine your content strategy with your social media presence.
Social Media Examiner is a website you can visit to learn about the latest tips and tricks for making your social platform work for you.
Along with helpful hints and tutorials, you'll also be able to keep yourself up-to-date on content marketing tools. As a result, you'll understand the latest content creation changes happening to Facebook, Twitter, Hootsuite, Sprout Social, and other popular platforms and social media marketing tools.
Businesses are turning to video marketing to raise brand awareness as it's so much easier for audiences to consume.
Customers are becoming more overwhelmed by the countless articles and infographics available online. Additionally, they're beginning to turn to videos as a way of getting their daily dose of entertainment or information. It's also really easy to create videos these days as part of your content strategy. Smartphones routinely offer 10 and 12 Megapixel cameras as standard.
Think of how you can use video content ideas to educate your potential customers before they ever step into your office. You could provide a complete guide to the customer experience! For example, if you were a physical therapist, you could create videos showcasing five-minute stretching routines. People could use these to increase mobility and decrease their chances of injury. It's a content marketing strategy that helps your target audience visualize the benefit your product or service can provide.
If you are going to create great video content, YouTube is the ideal platform to host your visual content. Consequently, if you want to get more views on your great content, you will need to make your channel stand out. YouTube marketing can help you become a go-to resource.
Design Wizard is a content creation application that allows you to create relevant YouTube channel art to spruce up your pages. It's a nifty content marketing tool that gives your thumbnails that extra-clickable element.
As well as creating YouTube channel art, you can use the Design Wizard tool to create flyers, engaging social media posts, professional-looking Facebook ad creatives, and more. As a result, this will save you time and money on graphic design costs. Consequently, it will keep your business lean as you become your own marketer and develop your own content marketing strategy.
