Content Marketing, Content Promotion, Owned Media, Shared Media
Published By:

Text content is not enough anymore. You can be an exceptional and talented writer, but you have poor chances of getting noticed unless you are creative with content formatting.

Many businesses make that mistake—they invest in writing content and have no understanding of how to make that content appealing and catchy enough to build up a loyal readership that keeps coming back for more.

Following are ideas for getting more creative with your visual strategy by staying up-to-date with trends and opening up your marketing strategy to more channels.

Why Visuals?

The power of visual content is hard to underestimate nowadays:

  • According to a study by Standford Persuasive Technology Lab, 46.1 percent of those polled believe a website design is the most important factor in determining the reliability of a company. This could be applied to any form of branding, including what is done on a blog.
  • Readers don’t want a wall of text. The majority of people on the web have become habitual skimmers. Even you may be skimming this article right now. Having images to break up the text is more visually appealing and further catches the attention of the viewer.
  • Visual content is a huge engagement driver. The human brain is built to react to visual stimulation, and it can trigger an emotional response almost instantly. If you want to get people talking, using something visual will almost always be more effective than text alone.
  • A picture is worth a thousand words. This adage proves true on the Internet where you can convey a message quickly, efficiently and powerfully using an image. It is also a good way to condense information into an easy to understand format, such as in an instructional video, infographic or photo.

With so much research proving the importance of the visual component, more and more content publishers and social media marketers are using visuals nowadays, and rightly so. But it’s also becoming harder and harder to stand out as a result.

In addition to the suggestions provided in this article on creating original visual content, here are a few more cool ideas you might not have tried yet:

1. Instagram Selfies

Love them or hate them, selfies are the big thing right now. It’s only natural that we’ll find creative ways to apply them to marketing.

Selfies spread easily because they are very convincing and believable. Seeing people proudly wearing your logo is a powerful incentive to remember and trust your brand.

Perhaps even more important, selfie marketing can extend your reach to Instagram, the unbelievably fast-growing venue that fueled selfies to their undeniable popularity seen today.

Selfies have become so pervasive that influencer marketplace Tomoson has even added a new option where influencers are invited to create sponsored selfies of them using, wearing or posing with an advertiser’s products.

instagram-sponsored-selfieFor further reading on selfie strategies, this post on Threadwatch offers a few examples of successfully executed selfie contests and I’ve mentioned a creative selfie visual strategy in this article.

2. Quotes Re-Packaged As Slideshare Presentations

Visual quoting is not a new tactic. You’ve probably seen quotes put on images all over Pinterest and Twitter. A new spin on this trend is to pack quotes into presentations and market them on Slideshare, another channel that must be added to your marketing strategy if it’s not already.

Slideshare can be a massive traffic driver (here’s how to create a Slideshare call-to-action that will actually drive clicks). The Slideshare crowd loves lists and quotes, so combining the two is an easy target.

Here’s how I do that:

  • Find attention-grabbing images. Print Me Poster has an enormous collection of visuals.
  • Use MyBlogU to collect quotes from the experts using the MyBlogU Interview feature.
  • Use Haiku Deck to easily overlay images and quotes and download the .ppt file.
  • Use PowerPoint to add clickable links where they need to be added.

Here’s a great example from a MyBlogU member who used quotes to create this inspirational SlideShare deck:

slideshare-quote-deckQuoting is a powerful marketing tool that shouldn’t be underestimated. I curate social media quotes as testimonials and I always make sure to use embedded tweets to bring an interactive component to my site.

3. Branded Animated GIFs For Tumblr

I know few of us have time for Tumblr, but it’s a shame. The site has a very strong community that can make a great alternative and additional channel to market to.

Moreover, animated GIFs are currently supported on Twitter, Facebook, Google Plus and Pinterest. If you decide to build up your Tumblr with animated GIFs, this means you’ll be able to re-market them elsewhere, too.

I use these tools to create animated GIFs with ease:

  • Gyazo GIF: Create animated GIF instructions by capturing your mouse actions.
  • GifDeck: Turn any Slideshare presentation into an animated GIF file. (This is a great tool to re-package your Slideshare quotes to share on Tumblr.)
  • Gifbrewery: Convert any video to a GIF, edit and annotate it.

Clearly, these are only just a few ways to get creative with visual content. When it comes to experimenting with new channels and new types of visuals, the options are endless. The only option you don’t have is to keep publishing blocks of text with no graphic accompaniments.


Sponsored Resources

Want more resources

View all Resources

Most Read


Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Douglas Karr Founder & CEO & DK New Media
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.