Content is key to engaging your audience throughout the entire marketing and sales funnel. But not just any content will do – you need the right content. That’s why Relevance abides by strategy-first content marketing.
Companies who understand their audience, the media and competitive landscapes and demand for content significantly increase their odds of getting content right. But we get it, research is difficult and content’s not the only thing on marketers’ plates.
That’s why we do the data gathering and strategizing. With our three-part research methodology, we set brands up for content success.
Content Strategy Methodology
It’s not enough in today’s content-driven world to create the content your audience wants. Do you
understand where your audience researches products and services? Where they go to stay educated in your industry? What social channels they’re on?
We’ll key in on audience behaviors and how you, your competitors, and the industry media are catering to these behaviors.
Ideation isn’t just brainstorming and moodboarding. It’s about turning insights into actions. We take the key findings from our audience, competitive and media analyses to identify the content needed to reach your audience.
Content marketing doesn’t stop at creation. Our highly targeted strategy include promotional elements,
supplementary content, influencer marketing – tied together with an editorial calendar to keep your team focused, on track and successful.
From Creative to PR, we offer a full array of content marketing services. From production management to full-on production, we’ll ensure your content stands above the crowd.
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