Content Marketing Strategy

Content is key to engaging your audience throughout the entire marketing and sales funnel. But not just any content will do – you need the right content. That’s why Relevance abides by strategy-first content marketing.

Companies who understand their audience, the media and competitive landscapes and demand for content significantly increase their odds of getting content right. But we get it, research is difficult and content’s not the only thing on marketers’ plates.

That’s why we do the data gathering and strategizing. With our three-part research methodology, we set brands up for content success.

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Content Strategy Methodology

  1. Research

    • It’s not enough in today’s content-driven world to create the content your audience wants. Do you
      understand where your audience researches products and services? Where they go to stay educated in your industry? What social channels they’re on?
      We’ll key in on audience behaviors and how you, your competitors, and the industry media are catering to these behaviors.
  2. Ideation

    • Ideation isn’t just brainstorming and moodboarding. It’s about turning insights into actions. We take the key findings from our audience, competitive and media analyses to identify the content needed to reach your audience.
  3. Strategy

    • Content marketing doesn’t stop at creation. Our highly targeted strategy include promotional elements,
      supplementary content, influencer marketing – tied together with an editorial calendar to keep your team focused, on track and successful.
  4. Execution

    • From Creative to PR, we offer a full array of content marketing services. From production management to full-on production, we’ll ensure your content stands above the crowd.

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Contributors

Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Co-Founder Relevance
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Jayson DeMers Founder & CEO AudienceBloom
Ann Smarty Brand & Community Manager
Janine Popick Co-founder & CMO Dasheroo
Brianne Carlon Rush Content Director Kuno Creative
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Kelsey Libert Marketing VP & Partner Frac.tl
Chirag Ahuja Head of Marketing WorkflowMax
Erik Deckers Professional Writer Pro Blog Service
Jessica Stephenson VP Marketing ExactHire
Bernie Borges CEO Find and Convert
Michael Ferrari Online Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Jonah Bliss Founder CMO ContentIntent

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