Published
headshot
507

If you are a content marketer, blogger, start up or small business with a name that doesn’t carry as much weight as the heavy hitters, you’re faced with the challenge of finding online marketing channels that are less traditional.

Why?

There is content overload on the traditional channels. If you don’t already have an established following, you don’t stand a great chance of getting noticed.

You need a content marketing platform that gives precedence to the content, not necessarily just the author and his or her authority. This is where Medium comes in.

What is Medium?

Medium is a content platform that is dedicated to quality content. Unlike some other platforms, it does not have landing pages, ads and pop-ups. People come to Medium to create and read content. Medium is not a social media site.

The Medium Advantage

Medium can amplify quality content, generate a lot of website traffic and even email subscribers, depending on your objective and approach. Any content platform that is easy to use and has a built-in audience that is engaged and growing rapidly is surely worth your consideration.

Medium offers authors the ability to collaborate on content before publishing it. You could collaborate with anyone on Medium who is willing to give you feedback. Moreover, Medium allows readers to highlight text and comment anywhere, making published content interactive.

The good news is that anyone can post in Medium and it is free to use. Anyone can also search and approach a “Publication” (a collection of stories or posts on a particular topic) to submit content. If the content is appealing and fits the publication’s bill, it will get published. This, in turn, increases your visibility and following, and may be even create new connections.

As an example, Business Daily is a Medium publication that publishes stories about start-ups, business development and management. The publication gathers stories from Medium users and also allows users to submit content.

If you look at the Top 100 posts on Medium for any given month you will notice the headings are quite bold. List posts and posts with actionable advice do well. The more recommends you get from readers, the better for the content’s visibility.

What to Watch Out For

Medium is not a paradise, at least not for everyone. Content that is detailed and actionable is paramount. So is finding a Medium publication with a decent following. It also helps if your content is backed by research data and relatable lessons learned.

A few words of caution: don’t rely solely on Medium for your content amplification. It should be one of the many avenues in your marketing checklist. If you are a new blogger, don’t start your blogging journey in Medium. After all, it’s a platform that you don’t own, and it’s limited in look, feel and monetization options.

Medium is a great platform to elevate awesome, bold content. Include it as part of your online marketing for additional exposure. Check out this infographic from YourEscapeFrom9to5.com for more tips on how to get the best out of Medium.

Medium for content distribution and amplification

revcontent-98%-of-sites-get-denied-are-you-in-the-2%

Contributors

Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.

headshot
Chad Pollitt Co-Founder Relevance
headshot
Jay Baer Marketing Strategist, Speaker and Author
headshot
Gini Dietrich CEO Arment Dietrich
headshot
Jason Falls Social Media & Public Relations Thought Leader
headshot
Jayson DeMers Founder & CEO AudienceBloom
headshot
Ann Smarty Brand & Community Manager
headshot
Janine Popick Co-founder & CMO Dasheroo
headshot
Brianne Carlon Rush Content Director Kuno Creative
headshot
Arnie Kuenn CEO Vertical Measures
headshot
Pam Didner Global Content Marketing Strategist & Author
headshot
Kelsey Libert Marketing VP & Partner Frac.tl
headshot
Chirag Ahuja Head of Marketing WorkflowMax
headshot
Erik Deckers Professional Writer Pro Blog Service
headshot
Jessica Stephenson VP Marketing ExactHire
headshot
Bernie Borges CEO Find and Convert
headshot
David Tile Founder & Director Nimble Media
headshot
Jonah Bliss Founder CMO ContentIntent
headshot
Andrea Lehr Promotions Supervisor Fractl
headshot
Fernando Labastida Co-Founder Content Propulsion
headshot
Dan Moyle Creative Dir. Marketing AmeriFirst
headshot
Dennis Yu Chief Technology Officer BlitzMetrics
headshot
Michael Ferrari Freelance Creative Expert MichaelFerrariCreative.com
headshot
Arnaud Roy VP Marketing Augure
headshot
John Rugh Copywriter/Content Marketing Specialist
headshot
Justin Spicer Content Researcher, Producer & Editor
headshot
Michael Becker Marketing Support Spec. Teradata
headshot
Anna Johansson Freelance Writer
headshot
Amanda DiSilvestro Content Editor and Writer HigherVisibility
headshot
Sujay Maheshwari Founder & CEO Netcurate.com
headshot
Kelly Coulter Online Marketing Strategist
headshot
Larry Alton Freelance Writer and Editor
headshot
Taylor Radey Senior Consultant PR 20/20
headshot
Rodger Johnson Public Relations Leader & Consultant
headshot
Simon Penson Founder & Managing Dir. Zazzle Media

Subscribe


Get the latest content promotion news and insights everyday.


Champion Sponsors

Relevance is proud to present our Champion Sponsors that help make our site possible.

Cision Logo PRWeb Log Haro Logo

Thank you for subscribing please check your email for verification.