Infographics, Owned Media
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What makes a top-notch content marketing campaign is a mix of phenomenal strategies, out-of-the-box ideas, and thoughtful execution. What shapes breakthroughs is creativity. What brings results is consistency. What humanizes content is storytelling, but sometimes, it’s the “little” things that shake the cornerstone of great creations. Grammar is one of those little things busy content managers and entrepreneurs may overlook when creating a blog post or writing any type of business correspondence.

Recurring grammatical errors can affect one’s credibility especially when your mission speaks of delivering high-quality content and the smooth fusion of engagement and conversion. Being complacent about grammar is not ideal for content managers and bloggers.

According to this report, the number of Fortune 500 companies launching their own blogs has increased. With so many voices online, almost everybody can claim they have unique content in order to beat competition. But is that unique content also clear and free from distractions? Can its quality sustain the trust and loyalty of readers? Exemplary content marketing takes the audience seriously and treats them with respect.

Using grammar correctly does not mean you have to be an expert and ace a 50-page grammar exam. Paying attention to grammar may begin by knowing the fundamentals: subject-verb agreement, prepositions, and pronouns.

To avoid overwhelming yourself, learn and practice one grammar rule every day. When editing your blog or email, get a fresh pair of eyes. Ask a colleague to read what you have written. You can also use an online editing tool for quick proofreading.

Content managers and content creators can also start by identifying the grammatical issues that constantly bother them. The only way to be confident about one’s blogging or writing skills is by confronting the weak spots. The infographic below breaks down the most common grammar mistakes bloggers commit and how they can be addressed.

10 Common Blog Writing Mistakes (Infographic)
Source: www.grammarcheck.net

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Chad Pollitt Co-Founder Relevance
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Jayson DeMers Founder & CEO AudienceBloom
Ann Smarty Brand & Community Manager
Janine Popick Co-founder & CMO Dasheroo
Brianne Carlon Rush Content Director Kuno Creative
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Kelsey Libert Marketing VP & Partner Frac.tl
Chirag Ahuja Head of Marketing WorkflowMax
Erik Deckers Professional Writer Pro Blog Service
Jessica Stephenson VP Marketing ExactHire
Bernie Borges CEO Find and Convert
Michael Ferrari Online Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Jonah Bliss Founder CMO ContentIntent

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