Content curation is nothing new, but many marketers still aren’t taking advantage of the benefits it has to offer. Consumers no longer rely on one source to tell them which products are worthwhile or which trends are working well in the business space. If you come across articles that support your brand’s overall message, why not share that with your audience?
Content curation serves marketers in two ways: it allows marketers to educate readers without pushing their own product, and it helps them learn which topics their readers are most interested in.
Social media offers an easy way to get started with content curation. Consumers are turned off by brands that do nothing but self-promote; they want to follow brands that provide valuable information. To understand which topics interest your readers the most, start by monitoring how your followers respond to various kinds of content. Once you’ve done that, you can start incorporating topics you know they will be interested in to your blog queue.
So, how much content should you curate on social media to boost engagement? According to a recent study done by Trapit, content marketers believe brands should curate at least 10 pieces of content daily. Every industry is unique, but keep this number in mind when you get started and find out what frequency works best for your brand.
So how in the world will you find the time to gather enough valuable and unique content to share throughout the day? Lucky for you, there are several tools you can start using today to discover new content:
What other tools have you found valuable when it comes to content discovery? Comment below to let us know!
Image credit: Sumall.com
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