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This week, President Obama delivered his last State of the Union (SOTU) speech as President of the United States. He began his final State of the Union not with a big policy promise but with a small one: to keep his speech brief.

His speech may have been brief at the Capitol Hill building but it had a huge ripple effect across social media.

With a total of 6.2 billion social impressions, SOTU engaged with 330.6K users (23K per minute) on social media.

SOTU - Total Social Activity Details

In case you missed the speech, Zoomph has rounded up some interesting insights that can help you understand which topics resulted in a spike of social activity and had the biggest impact on audiences across the United States of America.

 

SOTU Infographic

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