White Papers

We hope the free white papers below will improve your digital relevance and drive conversions.

 

valuing-digital-marketing-channels-with-attribution-models-GENValuing Digital Marketing Channels with Attribution Models
With all the different types of online marketing campaigns and areas of overlap, how can marketers know for sure which channel is generating returns? Find out here.

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CTR StudyA Tale of Two Studies: Establishing Google & Bing Click-Through Rates
An organic Click-Through Rate (CTR) on search engines is one of the best metrics to measure user engagement on the Internet. Find out how often your results get clicked.

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