Guides

Are digital PR and content marketing new concepts to you? Let us give you guidance.

 

promo cheat sheetContent Promotion & Distribution Cheat Sheet - This cheat sheet is an introductory guide for digital marketers who are learning to embrace content promotion and distribution strategies. Great content goes unnoticed on the web every day; don’t let it happen to yours!

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Guide to Earned MediaThe Inbound Marketer’s Guide to Earned Media - Earned media has emerged as one of the most effective ways to simultaneously generate leads, increase brand awareness, and earn web traffic from search engines, social media influencers and online media outlets.

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Content Hacks GuideContent Hacks: 34 Tips and Tricks for Planning & Creating Content - This guide is a collaborative eBook produced with our partner HubSpot. It features 34 tips & tricks from the industry’s brightest experts to help you optimize your content marketing efforts.

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20-day-marketing-hacks-calendar20 Day Crash Course Calendar: Marketing Tips, Tricks and Hacks - This calendar is a collaborative guide produced with our partner HubSpot. It features tips, tricks and hacks compiled from industry experts to help you in your digital marketing endeavors.

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Twitter for eCommerceGuide to Twitter for eCommerce - Consumer buying behaviors revolve around the personal experience of the consumer. Twitter is the ideal method for brands to personally engage with consumers.

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Enterprise Blog Post Optimization GuideThe Enterprise Blog Post Optimization Guide - Believe it or not, there are tried and true techniques for creating blog posts that are discoverable, desirable and sharable.

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Facebook Graph Search Cheat SheetFacebook Graph Search Cheat Sheet
This cheat sheet will get you up to speed on Facebook Graph Search, and it includes a handy checklist for optimizing your business page in order to appear in relevant Graph Search results.

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Guide to Google AnalyticsA Beginner’s Guide to Google Analytics
This guide is intended to help you understand the advantages of Google Analytics and walk you through some of its most useful features. Become an expert user today!

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How to Pass the Google Analytics IQ Test (GAIQ)
10 practice problems to help you prepare for the Google Analytics Individual Qualification Test These practice problems are based on the syllabus for the Google Analytics IQ Test (GAIQ).

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Guide to InfographicsGuide to Infographics – Getting the Most out of Search Media
When executed strategically, an infographic can accomplish the mission for which it was originally designed — to visually and effectively tell a story to a targeted audience, thereby boosting online visibility and brand awareness for its host.

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