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Content Promotion & Distribution Cheat Sheet - This cheat sheet is an introductory guide for digital marketers who are learning to embrace content promotion and distribution strategies. Great content goes unnoticed on the web every day; don’t let it happen to yours!
51 Things Your Mother Taught You About Inbound Marketing - As it turns out, your Mom may have been an inbound marketing expert years before its time! This Ebook dives deep into the intricacies of inbound marketing while explaining concepts in terms everyone can understand.
The Future-Proof Link Earning Strategy - SEO in a post-Penguin world: This eBook presents a future-proof strategy for scaling link acquisition by earning them, as opposed to building them. This strategy is truly future-proof since it aligns your organization with search engines.
The Inbound Marketer’s Guide to Earned Media - Earned media has emerged as one of the most effective ways to simultaneously generate leads, increase brand awareness, and earn web traffic from search engines, social media influencers and online media outlets.
Content Hacks: 34 Tips and Tricks for Planning & Creating Content - This guide is a collaborative eBook produced with our partner HubSpot. It features 34 tips & tricks from the industry’s brightest experts to help you optimize your content marketing efforts.
The Enterprise Blog Post Optimization Guide - Believe it or not, there are tried and true techniques for creating blog posts that are discoverable, desirable and sharable.
Valuing Digital Marketing Channels with Attribution Models
With all the different types of online marketing campaigns and areas of overlap, how can marketers know for sure which channel is generating returns? Find out here.
A Tale of Two Studies: Establishing Google & Bing Click-Through Rates
An organic Click-Through Rate (CTR) on search engines is one of the best metrics to measure user engagement on the Internet. Find out how often your results get clicked.