Why Content Marketing Fails (Webinar with Rand Fishkin)
Rand Fishkin, the Wizard of Moz, shares the top five reasons why content marketing efforts fail.
Valuing Digital Marketing Channels with Attribution Models
Relevance analyzed more than 23 million multiple-interaction conversions across 30 domains for this attribution study.
The State of the Media Report: 2015
This report includes data, insights and predictions marketers need to adapt their communications and content strategies.
The Recipe for Successful Sales & Marketing Integration
Learn how to create a powerful system that consistently produces qualified leads that lead to sales over time.
Essentials of a Documented Content Marketing Strategy
CMI's Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer
The Enterprise Blog Post Optimization Guide
A guide to the tried and true techniques for creating blog posts that are discoverable, desirable and sharable.
The Content Universe
A proven framework for scaling your content marketing
The Content Promotion Manifesto
Chad Pollitt explains why content production without planned promotion can be a recipe for lackluster results.
The Content Marketer's Fact Pack
This report provides up-to-date figures and facts on the industry for the modern marketer
The Beginner's Guide to Google Analytics
This guide is intended to help you understand the advantages of Google Analytics and walk you through some of its most u
Tapping into SMEs for Content Marketing Success
Step-by-step essentials for involving subject matter experts in your content marketing
Storytelling: How to Acquire New Customers in Three Acts
Lead your target consumer group on a fantastic journey with one simple destination: conversion.
Guide to Infographics
Learn how to create and promote infographics
Quick Guide for Content Promotion
This guide explains how to execute a well-informed & integrated content promotion strategy.
Quick Guide for Content Marketing Research
This guide explains the four essential types of research that will allow you to build a comprehensive content strategy.
The Media Recipe for Audience Conversion
Chris Penn of Shift Communications shares the recipe for success through paid, earned, owned & shared media.
Outside the Box Content Marketing for PR
This report has data, insights and predictions for professionals to adapt communications and content marketing for pr
Native Advertising Manifesto
Chad Pollitt explains how to leverage paid native content distribution in your marketing toolkit.
Media Buyer's Guide to Sponsored Editorial Content
Your one-stop resource for understanding and utilizing sponsored editorial content to build your brand.
Marketing to Millennials
Marketing to Millennials: Engaging a Generation of Visual Buyers
Making Content Matter
A content strategy primer for digital marketers
Launch Your Own Content Marketing Program
CMI's Why, Who and How to Launch Your Own Content Marketing Program
Inbound Marketing Executive Summary
Whether you're new to the game or a seasoned pro, this executive summary is a must-read for fans of inbound marketing.
Inbound Marketer's Guide to Earned Media
A guide to earned media: where content marketing meets digital PR.
How to Pass the Google Analytics IQ Test
10 practice problems to help you prepare for the Google Analytics Individual Qualification Test
How to Apply Analytics Data to Make Better Content Marketing
CMI's Guide to Apply Analytics Data to Make Better Content Marketing
How To Activate Employees on Social Media
Learn how activating employees on social media can lead to successful word-of-mouth marketing for your brand.
How Intel iQ Does Content Promotion
This eBook tells the story of how Intel grew from a brand publisher to a global brand publishing network.
Engage With Your Audience Across Social Media Platforms
Learn how to adapt your social media strategy according to the nuances of each social platform
Engage & Influence Consumers on Visual Social Media Channels
Learn to meet the challenge of creating social media marketing strategies and rich media for dynamic content channels.
E-commerce Guide to Search Visibility & Content Marketing
A guide to commercial and editorial content marketing for e-commerce companies.
Content Promotion & Distribution Cheat Sheet
This cheat sheet helps define and give direction for leveraging the emerging field of content distribution and promotion
This 27-page report covers everything you need to know to benchmark your content marketing experiences against peers.
Blogging for Business: Start-to-Finish Guide for CMOs
Blogging for Business: Start-to-Finish Guide for CMOs
Be Heard, Get Seen & Win Traffic Through Content Promotion
This BuzzStream ebook explains how to select the right paid, earned & owned tactics to accomplish your promotion goals.
Google & Bing CTR Study
The main objective of this study is to better understand user CTR behavior and to help quantify ROI from SEO campaigns.
8 Ways to Make Your Mobile Videos More Powerful & Persuasive
Tell your story with powerful and persuasive mobile videos made to engage your audience
8 Step Guide to Social Media Crisis Communication
Social media crises can happen with no warning. Fortunately, you can manage them if you have the right framework.
51 Things Your Mother Taught You About Inbound Marketing
This 95-pager helps marketers understand the intricacies of today's inbound marketing landscape.
2016 Enterprise Buyer's Guide to SEO
A guide to what it takes to implement a sustainable SEO strategy amidst an ever-changing search landscape.
Ten Tips to Optimize Your Content
This guide includes ten tips to optimize your content for readability, search engines and social media.
10 Tips to Make Instagram Your Most Effective Social Channel
Leverage Instagram to become your most successful social platform
Ten Tips for Creating Great Content
This guide includes ten tips for creating frequent, quality articles, visuals, multimedia and social media posts.
Ten Must Ask Questions to Include in Your Next SEO RFP/RFI
Get your SEO started on the right track using this list of ten must ask agency questions.
Ten Do's and Don'ts of Media Pitching
Discover how to target your outreach and increase your exposure and media placements.