Promotion

We foster, build and maintain premier relationships with top online media outlets, blogs and communities.

Nailing the research and creative process makes promotion significantly less difficult, but placing earned media is never a sure bet. Rest assured, though, that our battle-tested digital PR pros and social networkers know what it takes to get the job done.

They begin by greasing the wheels with chief content officers, community managers, journalists, columnists, managing editors, blog owners and all types of influencers before the promotion phase even kicks off. Just like a staff of diligent salespeople, our digital PR team will delicately but purposefully work with publishers until they’re sold on your content. They create demand for your thought leadership.

Promotion
Once guest posts, teasers and interviews have been placed on relevant media with backlinks to your content centerpieceTM, the content feeding frenzy begins.

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The first thing you’ll notice is a giant spike in referral traffic and conversions. Next, your social graph will light up as social influencers and consumers socially evangelize your content. Finally, the algorithms of leading search engines will catch wind of all the commotion and drive traffic to your landing page for years to come.