Hard to believe, but Facebook was launched way back in 2004. It was a phenomenon then, and it’s still one today. It’s estimated that over a billion people have logged onto Facebook. It’s the largest social media network in the world by far. In fact of the 500 million active users, 50% log onto Facebook every day. That’s a lot of people, and a lot of potential customers to buy whatever it is you’re selling. The question is not how you can use Facebook to promote your company and its products/services, but what is the most effective way of doing so? Many have tried and succeeded. Many more have tried and failed. And while there is no set formula for a successful Facebook sales strategy, there are a number of things you can do to enhance your chances of getting the biggest bang for your buck. What are they?
Glad you asked!
Commit to the project.
Let’s say you’re a small business person with a limited marketing budget. In fact, Facebook may be the only marketing tool you can afford, since it costs nothing but your time. So where do you begin? Make a serious commitment to the project. That means you have to keep on top of it daily, but it doesn’t mean you have to stare at your computer screen 24 hours a day. You should check it in a timely manner. Orders may come in that have to be acknowledged, and customers may have questions to be answered. Keep on top of it!
Keep it fresh.
One big mistake many entrepreneurs make is to set up their Facebook page and figure they’re done. Well, they will be “done” if that’s the road they travel. No one wants to visit a site that’s stale and boring. It may have garnered attention when you first put it up because it was fresh and new. But with the passage of time, it’s simply gotten shopworn. Think of new ways to invigorate it. Offer specials, discounts, new merchandise, change up the copy! Give people a reason to want to visit your site!
Make it attractive.
No one wants to visit a Facebook page that’s looks blah. You have less than 2 seconds to catch a surfer’s attention when he/she goes to your page. That’s it. If they don’t like what they see, it’s adios, amigo, and on to your competitors. Be sure to use attractive photos, compelling headlines, and interesting layouts to catch their attention. Make it sparkle!
Blog, blog, and then blog some more.
One great way to grow your following is to have interesting blogs on your Facebook page. They should be in the 500 word range (but don’t worry if you go slightly over that). Your blogs should be informative, interesting, and make your customers want to come back for more. If you change your blogs frequently, your readers (customers) will have yet another reason to visit your page time and again. You can even have guest bloggers to present other points of view. Having testimonials from customers is also a great way to stir up interest.
Can you make money with just a Facebook page?
If you have the right product/service, at the right price, and you’re targeting the right audience, there’s absolutely no reason why you can’t make money – especially if you follow the few simple suggestions outlined here. But it all goes back to the initial assertion: you have to commit to the project. Like running any type of business it takes time, planning, and hard work to make it successful. Millions of people around the world are making substantial amounts of money doing just that. Why not you?
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