We believe there’s never been a more exciting, or more important, time to be part of the marketing world. It’s more exciting because there are so many new tools, approaches, and ways to engage customers on their terms.
It’s an important time because budgets, efforts, quality, and the respect shown to marketers and markets alike are in complete disarray. Marketing has never had so many tools at its disposal, nor have so many tools ever been so poorly managed and turned into silly crutches that produce weak creative and cynical marketers.
We’re also people who believe in results, and who love how much freedom and creativity is afforded marketers to can master their story, tell it well, and delight their audiences in ways that demonstrate greater respect and sensitivity to consumers than ever before.
In a democratic, capitalist society, there is no greater shaping voice than the collective voice of the marketers who drive the economy. We’re here because we believe in empowering, guiding, encouraging, and inspiring the marketers who want to do things well.