This past year has been a roller coaster for the SEO industry. Search as we once knew it has evolved so much that some are considering using a different name for the entire industry. The idea seems threatening and like we’re giving in to the controversial exclamation that “SEO is dead”.
After the most rapid rate of change this industry has ever seen, its obvious that both SEOs and Inbound Marketers agree that the only way to win in search is to produce quality content that users want to engage with. This means that the value of your SEO efforts must be measured differently than they were in the past.