Behind the scenes at Slingshot SEO is a unique group of SEO professionals who make our organization thrive. Our employees are commonly referred to as “Slingshotters.” A Slingshotter is dedicated to continually breaking new SEO ground, staying in front of the SEO pack and producing impressive results for our clients.
To be considered worthy of this title, Slingshotters must endure an intensive on-boarding session affectionately referred to as boot camp. Boot camp is led by over 25 employees from various departments and with a variety of specialties. These on-boarding sessions ingrain Slingshot SEO’s values, standards and core principles into each newbie Slingshotter. Between our intensive hiring process and on-boarding sessions, all Slingshot SEO employees exhibit 6 main characteristics that represent our brand standards. Each Slingshotter is methodical, reliable, curious, collaborative, driven and smart!
What exactly do these core characteristics mean?
Methodical: We’re organized, systematic and detailed. We practice a methodology to get to the science of search engine optimization that we refer to as CLASS.
Reliable: Our employees are dedicated to the success of each client’s campaign. When our clients are successful, we know it’s because our employees are passionate about helping them get results.
Curious: We think outside of the box. Curiosity is essential to understand our industry’s changing dynamics. It’s encouraged in employees and in the workplace. We celebrate curiosity with an award for “Innovator of the Year” at our annual employee awards ceremony.
Collaborative: All of our employees collaborate daily with other team members and departments. Collaboration is essential to our behind-the-scenes process for each client’s needs. If you ever have the chance to tour our office, you’ll notice that even our layout and desk space design drive collaboration.
Driven: In search, there is no resting, no leveling off, no established experts in the field – there is only how hard we push today and how well we anticipate tomorrow’s twists and turns. Our employees continually test each other and love the fact that they work in a completely fluid and evolving industry.
Smart: To understand Google and all of its algorithms, our employees must be smart! Slingshotters are also great listeners. Hearing a client’s needs and implementing smart solutions is our specialty. Every client has different needs and experiences with SEO, and we understand that. Our client success and sales teams will work with clients to get a customized strategy that fits them.
These aren’t only the characteristics that make up Slingshotters, but they are the essential 6 that help make our clients successful with each campaign we provide for them.