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You’ve probably heard that “content is king,” but content that can’t get found through social media or search engines is barely a peasant. For content to win at search, it needs to serve your niche and help solve problems that people in your industry are struggling with.

Co-Founder  Aaron Aders recently sat down with Inc. Magazine to discuss his strategy for getting content found in the search results.

Guarantee Your Company Turns Up a Lot in Search Results

Video Transcript

So, improving reach in search means being digital relevant. What that means is being relevant to industry terms that define your industry niche, look at related searches and see what people are searching for that must be outside of just your strict industry niche definition, and then create content that serves those needs and helps these people. And so when somebody searches these terms on search engines and social media websites, you’re coming up. Really the social media and SEO and other inbound marketing channels are really just messengers to communicate this great content that you’ve created.

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Chad Pollitt Co-Founder Relevance
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Jayson DeMers Founder & CEO AudienceBloom
Ann Smarty Brand & Community Manager
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Brianne Carlon Rush Content Director Kuno Creative
Arnie Kuenn CEO Vertical Measures
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Chirag Ahuja Head of Marketing WorkflowMax
Erik Deckers Professional Writer Pro Blog Service
Jessica Stephenson VP Marketing ExactHire
Bernie Borges CEO Find and Convert
Michael Ferrari Online Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Jonah Bliss Founder CMO ContentIntent

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