Published By:

You’ve probably heard that “content is king,” but content that can’t get found through social media or search engines is barely a peasant. For content to win at search, it needs to serve your niche and help solve problems that people in your industry are struggling with.

Co-Founder  Aaron Aders recently sat down with Inc. Magazine to discuss his strategy for getting content found in the search results.

Guarantee Your Company Turns Up a Lot in Search Results

Video Transcript

So, improving reach in search means being digital relevant. What that means is being relevant to industry terms that define your industry niche, look at related searches and see what people are searching for that must be outside of just your strict industry niche definition, and then create content that serves those needs and helps these people. And so when somebody searches these terms on search engines and social media websites, you’re coming up. Really the social media and SEO and other inbound marketing channels are really just messengers to communicate this great content that you’ve created.


Sponsored Resources

Want more resources

View all Resources


Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Jayson DeMers Founder & CEO AudienceBloom
Joe Beccalori CEO Interact Marketing
Ann Smarty Brand & Community Manager
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Vidya Sury Vidya Sury, Collecting Smiles
Michael Ferrari Online Marketing Consultant Pen Cap Online Marketing
Chirag Ahuja Head of Marketing WorkflowMax
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Kelsey Libert Marketing VP & Partner
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.


Get the latest content promotion news and insights everyday.

Champion Sponsors

Relevance is proud to present our Champion Sponsors that help make our site possible.

Cision Logo PRWeb Log Haro Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing please check your email for verification.