The everyday challenges faced by yesterday’s marketers aren’t the same as the challenges faced today, and today’s challenges will probably make way for a new set in the future. Showing and growing return on investment will always be a challenge, but the tactical and strategic problems will continue to evolve as inbound marketing grows, technology changes and building branded online communities becomes a priority. Below are some potential first world marketing problems you may witness in 2013.
1. Community Managers get burned when they realize one or more of the RSS feeds they syndicate via a branded Twitter account have advertisements.
2. Closed-loop marketing pros figure out their CRM API connection has reached its daily limit every day for over a month. Thousands of new leads are sitting in a queue and have not been reported.
3. Marketers come to the realization that none of their email marketing campaigns are mobile friendly or link to a landing page with a mobile version. Oops, they’ve just potentially eliminated 36 percent of their opens.
4. Digital PR folks struggle to decide where to place their homerun piece of earned media – The Wall Street Journal or Entrepreneur?
5. Designers asking themselves, “Is this infographics too long, long enough or too short?”
6. Conversion Rate Optimization professionals second guessing whether 97, 98 or 99 percent certainty is good enough for their A/B testing program.
7. Content marketers with tens of thousands of blog subscribers get burned when Google unplugs Feedburner.
8. Marketing thought-leaders struggling to decide between speaking at Blog World or PubCon.
9. Chief Content Officers having to tell their CEO that his or her blog post doesn’t meet the editorial requirements of the brand’s inbound campaign.
10. Finding the budget to pay Facebook after it starts charging companies per post to even be considered by its EdgeRank algorithm.
Seen any of these yet? If you haven’t, expect to in the New Year. The use of technology and big data is exploding in agencies and marketing departments throughout the first world. This trend is not going away — and if you’re a marketer on the front lines of this evolution, attention to detail will help prevent some of the above. If you’re leading the charge with a team of inbounders, be aware of the above and ask the right questions in 2013.
Image Credit: Ludie Cochrane