| Tweet | Buffer |
This year, we published 205 blog posts by nearly 50 different authors, on topics ranging from technical SEO, content marketing, social media and corporate culture – with lots of room left over for Star Wars and Mad Men references. The following are our ten most popular blog posts (by traffic volume) of 2012:
1. [INFOGRAPHIC] A Better Way To Measure ROI: Attribution Modeling
This companion infographic to our Multi-Touch Attribution eBook illustrates some of the findings from our study on the advantages and effects of attribution models to measure client success.
2. 10 “Must Know” Features on LinkedIn
Our own in-house recruiter and LinkedIn expert covers her top-10 favorite features of the popular social network.
3. How We Do It: Link Profile Optimization
Our Director of Search Media: Placement & Promotion explains how we generate external inbound links through strategies similar to public relations professionals.
4. The Three Groups Who Control Google
If Google is the Empire from Star Wars, then these three groups that comprise your audience and Google’s customers are the Force.
5. Top 10 Inbound Marketing Red Flags to Address Immediately
To prevent a breakdown and to maximize inbound marketing results, look for these red flags and address them as soon as possible.
6. Saving the Infographic: An Endangered SEO Tool with Marketing Benefits
Our Viral Media Coordinator makes her case for improving the quality of all published infographics industry-wide.
7. Why You Aren’t Getting Followed Back on Twitter
One of our most-shared articles via social media answers the question: “Why aren’t people following me back on Twitter?”
8. Sample Selection Matters: Wikipedia Ranks on Page One for 28% of Searches
One of our Inbound Marketing Consultant busts the myth that Wikipedia owns the first position/page of all search results.
9. Why Most Marketers Have Online Demand Generation All Wrong
“People don’t buy what you do. They buy why you do it.” This is the approach marketers should use when deploying online demand generation using content.
10. Dear Marketing Professors: You’re Churning Out Mad Men, Not Chris Brogans
Our Director of Marketing calls out college and university professors for lackluster preparation of undergrads as they enter in the marketing profession.
What blog posts caught your fancy this year? Let us know in the comments!
For more content creation tips, check out our free guide: The 5 Ws of Content Creation.
Jackie Newnam
Latest posts by Jackie Newnam (see all)
- 7 Steps for Delivering Relevance with Email Nurturing - March 14, 2013
- The Top 10 Blog Posts of 2012 - January 4, 2013
- [VIDEO] Increase Content Relevance for SEO - November 20, 2012
