The Inbound Wrap-Up is our weekly list of articles in the inbound marketing and SEO world that you should be reading.
Week Ending October 5, 2012:
1 » Google’s EMD Algo Update – Early Data » seomoz.org
You may have noticed a change in the last week in the rankings of your own or other websites. Google is at it yet again. Last Friday, Matt Cutts announced a “minor weather report” , stating this update would reduce low-quality exact-match domains in search results. This article presents data on how this change has had an effect on search results. As the week progressed, however, we’ve learned that the reduced rankings could be due to the EMD algo update, or maybe the 20th update of Panda or even something totally different because Google is updating their algorithms multiple times per day. Nonetheless, we’re keeping an eye on these updates for further details into these changes.
2 » Google Webmaster Guidelines Updated » googlewebmastercentral.blogspot.com
On Tuesday, October 2, Google released an update to the webmaster guidelines centered around rich snippets and their quality. Check out this official update so you can continue to maintain quality, Google-friendly websites.
3 » 6 Easy Steps to Set Up Authorship Through Your Google+ Profile » slingshotseo.com
In last week’s Inbound Wrap-Up, we featured an article from SEOmoz on AuthorRank and highlighted the importance of understanding AuthorRank now and getting ahead of the Google game. This blog post will help you do just that by walking you through six easy steps to set up authorship through your Google+ profile.
4 » Search Retargeting: The Must-Have Media Tactic for Q4 » searchengineland.com
You may be familiar with and using traditional retargeting. There’s also search retargeting and something that ecommerce marketers should consider utilizing as we enter the busy holiday season. Search retargeting is similar to traditional retargeting but it follows a user that has not yet been to your site but searched for a relevant term in a search engine. This article will show you a case study and reveal the challenges and results of search retargeting. For more information on how you can get optimized before the holiday season, check out our webinar series on best practices for increasing conversions on your ecommerce site.
5 » Facebook’s New Custom Audiences: What They Are and How You Can Use Them – Part 1 » seomoz.org
I’m sure Marketers everywhere that advertise on Facebook were thrilled to hear the announcement that Facebook has a new feature that allows you to create a custom audience. Wondering what exactly this new feature is and how you can use it? Check out part 1 of this topic and check back for part 2 which will share how well this feature performs.
6 » New LinkedIn Company Pages are Finally Rolled Out to EVERYONE » hubspot.com
You may have noticed a few companies on LinkedIn that have been able to create a more personalized brand experience on their company profiles (and maybe felt a small pang of jealousy). Well, be jealous no more! LinkedIn has finally released this feature to all companies. If you need help getting your page set up, Hubspot has released an in-depth ebook that can help you step-by-step and be sure to check out this article for inspiration from the brands included in the beta testing.
7 » The Big Picture of CRO » slideshare.net
Conversion rate optimization (CRO) seems to be the overlooked portion of inbound marketing. Some people are so focused on content, search and social that they might miss the big picture of creating an overall positive user experience. On Wednesday, Rand Fishkin gave a presentation at Mozcation (Congrats, Milwaukee!) on the very subject and released the slides on slideshare. This presentation is packed full of links to case studies, tools and a list of 10 tactical tips for CRO. Check it out! It’s definitely worth your time!
8 » Why Big Content is Worth the Risk »seomoz.org
We’ve all heard that “content is king” and brands need “quality content” and now there’s “big content”. So why does it matter? It just seems like everyone is tooting the same horn. But it does matter when it comes to “big content” and it’s something all brands need to take into consideration. This post from SEOmoz will explain what makes big content big, and the benefits are and the risks associated with producing it.
9 » What a Kidney Transplant Taught Me About Marketing » slingshotseo.com
In June of this year, IUHealth employed a highly successful social media plan that attracted attention nationwide when they decided to live-tweet a kidney transplant. This brought the idea of user engagement when it comes to organ donation to a whole new level. You may have heard the results, but do you know all the planning and organization that took place to pull it off? This blog post will walk you through some of tasks that had to be accomplished to make this event such a success.
10 » What Kind of Content Gets Links in 2012? » seomoz.org
The past few years have been a roller coaster for SEO. Google made a lot of changes that have us looking at content much differently than before. It is extremely important to understand the types of content that users now want to engage with. In this study, you will learn which forms of content are getting the most links in 2012 and hopefully be inspired to mix up your content efforts.
What other articles did you find important this week? Comment below with any recommendations!