The Inbound Wrap-Up is our weekly list of articles in the inbound marketing and SEO world that you should be reading.
Week Ending October 27, 2012:
1 » How I Got a Link from the Wall Street Journal » seomoz.org
Getting a link pointing back to your company and a study you did from the Wall Street Journal is a HUGE deal and one that is not easily done, especially in the search marketing industry. The Wall Street Journal is the most sophisticated and trusted business news source seen daily by a large chunk of the business population. This case study will show you the steps and research conducted by one company that made them worthy of being mentioned in the WSJ.
2 » Why the “Want” Button Doesn’t Work for Social Commerce » allthingsd.com
Facebook has been testing a new “want” button which will allow users to let their friends know what items they’re wishing for from their favorite brands. The wanted items are then grouped into a wishlist kept on their Facebook profile, similar to what can be done on Pinterest. This could be a huge opportunity for ecommerce brands or a major flop for Facebook. This study on All Things Digital uses data to suggest why this feature just won’t work.
3 » 10 Post-Panda/Penguin Era Link Acquisition Strategies » searchenginejournal.com
After all of the panda and penguin updates, it’s clear that traditional link building tactics will only hurt you. If you want links for your site, they must now be earned. This article lays out ten factors to keep in mind in order to build more authority for your site.
4 » 12 Places Businesses Should Be Collecting Online Reviews » hubspot.com
Consumers today are relying more and more on the opinions of their friends and other consumers before making a purchase. It’s important for companies to know what conversations are happening online around their brand. Here are 12 places you can check for consumer reviews and make sure you are providing quality products and services for your customer.
5 » 2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report] » contentmarketinginstitute.com
This week, Content Marketing Institute released a study projecting trends for content marketing in 2013. You can access the report, slides and a summary of the findings here.
6 » The Next Big Thing in Digital Marketing » christopherpenn.com
Wouldn’t it be nice to know what the next big topic around digital marketing will be? Christopher Penn, director of Inbound Marketing at WhatCounts and internet marketing professor, predicts what he believes will be the next hot topic in digital marketing and explains trends that are leading in that direction.
7 » 10 Tried and True Blog Title Strategies that Win » slingshotseo.com
Blog titles can make or break your blog post and often are the hardest part of writing. A good blog can go unnoticed if readers are not enticed by the title to actually click on and spend the time reading. Here are ten methods to try out when creating blog titles to help attract more readers to your post.
8 » What Does “X% of Queries” Mean? » seomoz.org
We’ve seen these statements a lot lately: Google announces an algorithm update and Matt Cutts will say something like “1.3% of queries affected”. But what does that even mean? Find out in this blog post on SEOmoz.
9 » Facebook Tests Star Ratings for Places » insidefacebook.com
Facebook is entering the search game for local searches. They are now testing an option to rate places on Facebook. Learn more from Inside Facebook.
10 » Does Google Think Your Website Is Spam? » hubspot.com
This post is helpful for anyone looking to outsource their SEO campaign or maybe took over these efforts from another employee. HubSpot outlines 8 traits to look out for to make sure your SEO provider is not using spamming tactics.
What articles did you find valuable this week? Comment below to let us know!