The Inbound Wrap-Up is our weekly list of articles in the inbound marketing and SEO world that you should be reading.
Week Ending October 19, 2012:
1 » The Anatomy of Tomorrow’s Inbound Marketing Strategy Today » seomoz.org
Have you been wondering what your inbound marketing strategy should look like in order to fill your sales funnel? This post on SEOmoz with break it down into 5 areas that you should focus on beyond content, search and social, offers tips to help you get going and includes an infographic that provides a good example of what an inbound marketing sales funnel should look like.
2 » 10 Content Marketing Must-Do’s for Brands » convinceandconvert.com
With the growth of the social web, it’s not enough for marketers to continuously produce content. They must produce content that is high quality and relevant. That is why marketers must now think like journalists. Here are 10 tips to keep in mind when creating great content.
3 » Stop Trying To Measure Social Media ROI » slingshotseo.com
There are many social media skeptics out there when it comes to driving leads because measuring a return on the amount of resources invested in social media is hard to measure. So don’t measure it. Instead, just check out the numbers showing the growth of social engagement and why social isn’t about ROI in this blog post.
4 » 7 Tips for Marketers To Create Meaningful Connections on LinkedIn » toprankblog.com
Networking on LinkedIn can be tricky at times. There may be people you want to connect with but have never carried on a conversation with. It’s not appropriate to send requests to connect to people you don’t know. So how can you get the most out of networking on LinkedIn? Here are 7 useful tips to try out.
5 » 8 Clever Ways Brands Are Newsjacking the Election for Marketing » hubspot.com
Newjacking is a clever way of creating a marketing campaign around a topic that is already viral. To do this successfully, marketers must be quick to come up with a creative plan. Check out these eight ingenious campaigns inspired by the 2012 elections.
6 » A New Tool To Disavow Links » googlewebmastercentral.blogspot.com
Google announced this week that they have launched a new tool that allows brands to tell Google which links to your website you want to ignore. You may want to do this if you have several spammy links pointing to your site and Google has inquired about those links. Check out the Google Webmaster Central blog post as well as this video of Matt Cutts for further explanation.
7 » Stop Selling SEO Short » searchenginejournal.com
SEO certainly is not dead. Like everything else in the marketing industry, it has evolved and to win, you must do more than achieve high rankings. In this post, Steven Shattuck explains why SEO is still important and what you should be doing to optimize your web presence for conversions.
8 » 6 Ways To Integrate Your On-Site & Social Efforts » searchengineland.com
Still struggling to drive those who engage with your brand on social media to your website where they can convert? This article on Search Engine Land will give you six ideas on how to draw your audience from your social platforms to your web site.
9 » How Can Pages Respond To Facebook’s EdgeRank Changes? » allfacebook.com
Facebook’s EdgeRank now determines which posts show up higher in the news feed based on the number of likes and comments that post has received this. This has made it difficult for brands to get their content seen when it only receives one or two likes. This article will explain how you can make sure your posts are more visible to Facebook users.
10 » 9 Ways to Maximize AuthorRank – Focus on People, Not Metrics » searchenginewatch.com
Google is turning to social signals and people to determine which brands and content deserve to rank higher. SEOs and inbound marketers are now waiting patiently for the implementation of AuthorRank and those who know how important this development is are trying to get ahead of the Google game. Here are nine ways that you can maximize AuthorRank while we wait for Google’s move.
What articles did you find valuable this week? Comment below to let us know!