The Inbound Wrap-Up is our weekly list of articles in the inbound marketing and SEO world that you should be reading.
Week Ending October 12, 2012:
1 » How to Painlessly Transition Your Company to Inbound Marketing » hubspot.com
Have you realized a need for your brand to transition from more traditional marketing efforts to inbound marketing? A good blend of tactics can provide a much better ROI but change can be difficult. This blog post from HubSpot with offer a few tips and advice on how to make this transition within your company.
2 » 5 Facebook Marketing Resources You Didn’t Know About » seomoz.org
Ever wondered how you can keep your brand page up to date with Facebook and be on top of any new changes? Facebook has several resources just for businesses so your brand can get the most out of what their pages offer. This blog post from SEOmoz will walk you through five resources that you may have never heard of.
3 » This is Why I Love SEO » jasonmun.com
With all the constant algorithm updates that Google hands out, one might wonder why anyone would want to be in the SEO industry. And after seeing four updates in the past two weeks, some SEO’s may be a little frustrated with the Google Dance. But then there are blog posts like this one from Jason Mun to remind everyone that SEO is hard work, hard work that pays off which is why there are so many people that are passionate about this industry. Check out his story accompanied with a case study.
4 » Prominent WNBA Team Has Google+ Page Removed, Told To “Start Over” » marketingland.com
Picture this. You’re one of the first brands to adopt and understand a new social media platform. You have over 30,000 followers and have been very successful in posting content that those followers want to interact with. Then one day, it’s all gone and you’re told to “start over”. That’s exactly what happened with the Minnesota Lynx and their Google+ page. This article will explain why that happened so you can be sure you don’t end up in the same position.
5 » 5 Key Characteristics Every Social Media Community Manager Should Have » hubspot.com
With so many options available for social media, it can seem like a full-time job just to maintain a presence in all of them. It takes a lot of time and effort to maintain relationships with your audience and to stay up-to-date with trending topics. That is why having a community manager is so important but you don’t want to just hire your 20-year-old niece. Check out this post for 5 key traits you should look for when hiring a community manager and be sure to follow Slingshot SEO’s own @StevenShattuck on Twitter or his blog posts for tips and tools for managing your social media accounts.
6 » 12 Blogging Mistakes That Make You Look Like a World-Class Idiot » boostblogtraffic.com
With the growing rate of social media users, a companies reputation can build very quickly but it just takes one little mistake, one moment when your ego is not in check and that reputation can come crashing down. This post is a great reminder of what not to do when creating a blog post in order to avoid that branding pitfall.
7 » 5 Important Post-Penguin Guest Post Prospecting Questions » searchenginejournal.com
Since the Penguin update last April, SEOs are focusing on constructing a legitimate link building strategy. Guest blog posts play a large role in this strategy and are an effective way to build good links for your site. When prospecting for guest posts, you should be cautious of the quality of the links you will receive. Here are five questions from Search Engine Journal that can help you ensure if a prospect is right for guest posting.
8 » Why You Aren’t Getting Followed Back on Twitter » slingshotseo.com
You think you’re doing it right. You’re on Twitter following everyone you can find in your industry. You’re using the “clever” hashtag #TeamFollowBack and yet you aren’t seeing the results you hoped for. No one is actually following you back. What gives? This post will give you three simple steps to make your Twitter profile follower friendly and lists a few pet peeves that you should be aware of.
9 » Bing Now Handpicks New Writers For Its Social Sidebar » searchengineland.com
What? An article about bing? Yes, bing! Amidst all the Google updates we’ve seen in the past couple of weeks, we can’t forget about that other search engine and for good reason. Bing has been having a few updates of its own and is creating a system similar to AuthorRank.
10 » Google’s EMD Update: The Numbers » highposition.com
Wondering what exactly the effects of Google’s exact-match domain update were? Ben Milleare, Technical Director at HP Group, will walk you through a case study to help you understand what this update meant and who it affected.