The Inbound Wrap-Up is our weekly list of articles in the inbound marketing and SEO world that you should be reading.
Week Ending November 2, 2012:
1 » The Ultimate List of Google Authorship Resources » raventools.com
Still not quite sure what Google Authorship means or how to even implement it? Well Raven put together this great collection of articles and videos from all across the web. This is your one-stop shop for understanding Google’s intentions for AuthorRank and how you can easily get set up. If you need more set up tips, be sure to check out these 6 easy steps for setting up Authorship.
2 » Return on Investment Analysis For All Your Digital Channels » analytics.blogspot.com
Google Analytics launched a new feature, known as the Cost Data Import tool, this week that will allow you to measure your return on investment across all digital channels. Check out their blog post to learn more on how to use this new tool. For more information on multi-touch attribution, here’s an ebook to help you understand which channel is generating the most returns.
3 » Google Author Image Showing In Search Results For Other Websites » seroundtable.com
There is evidence around the web that Google may already be connecting authorship to other social media accounts without authorship officially being set up. This article will explain why that is happening and small actions you can take to attribute authorship to all your accounts.
4 » Infographic: Content Marketing Versus Advertising » marketingtechblog.com
Content marketing is playing a much larger role in B2B marketing than ever before. This infographic released by Marketo will show you reasons why companies should take advantage of content marketing and the many different ways it can be used.
5 » A 5 Step Social Strategy That Converts » slingshotseo.com
There are many different social strategies out there but they aren’t ‘one size fits all’. Many will require tweaks so you can get the best fit for your company or industry. Here at Slingshot SEO, our viral media team has been working on a much more flexible strategy that could work for all campaigns. In this post, Sharlene Boodram, Viral Media Coordinator, explains 5 easy steps for this strategy.
6 » What Your ‘About Us’ Page Is Missing » forbes.com
We’ve all seen several boring and bland ‘About Us’ pages that don’t really encourage engagement on the visitor side. This article on Forbes will show how one company managed to humanize their brand and become more likable through their ‘About Us’ page.
7 » Properly Attributing Email Campaigns in Analytics » searchenginewatch.com
An email campaign provides a great opportunity to present a relevant call to action in front of your audience in an effort to help them move down the sales funnel. This helpful article will simplify a typical email campaign and tell you how you can track the success of that campaign through analytics.
8 » New Tool Visualizes Facebook Analytics in Real Time » mashable.com
This week, PageLever introduced a new tool that provides user engagement statistics in real time. Check out this article on Mashable to learn how your company can use this tool.
9 » What’s “Content” Anyway? » marketingland.com
Talk about content marketing is everywhere but many still do not understand that ‘content’ actually covers a broad spectrum of materials. This article will help you to widen your view of what content production really involves and hopefully spark some new ideas for your own website.
10 » Dear Marketing Professors: You’re Churning Out Mad Men, Not Chris Brogans » slingshotseo.com
The state of marketing has changed at a rapid pace just in the last year alone and many companies are adapting to the change and looking for employees with proper experience. The problem is that college curriculums have not kept up with the change. Read more about what skills marketers are looking for and why new grads are not stacking up.
What articles did you find valuable this week? Comment below to let us know!