The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Week Ending November 16, 2012:
1 » How To Brand and Grow Your Company Through Marketing » seomoz.org
In order for startups and small businesses to grow, they must find a way to build their brand. To do so requires everyone at the company to understand that they are the marketing department and play a vital role in stimulating growth. This article on SEOmoz defines six ways that each employee can work to build the company’s brand.
2 » An Explanation of the Linear Attribution Model » slingshotseo.com
Are you trying to determine the true value of each digital marketing channel you use? You may find that the linear attribution model can help you understand that value. This blog post will explain how the linear model works and why you should use it. For more information on valuing digital marketing channels, check out this Multi-touch Attribution eBook.
3 » The 70/20/10 Model for SEO & Content Excellence » searchenginewatch
Since content was crowned king, one of the biggest challenges can be finding the balance between SEO and content. You don’t want to fully give up SEO in favor of producing content. This article outlines a 70/20/10 model that can help you prioritize the way you approach content production.
4 » 4 Photo Sharing Sites Every Blogger Should Know About » slingshotseo.com
All forms of content are more pleasing to the reader when they are supplemented by images and are crucial to the success of that piece. This blog post will describe four free tools you can use to edit and share photos.
5 » 5 Major Challenges Marketers Face (And How to Solve Them) » hubspot.com
There are many different challenges that marketers come across each day. When trying to decide how to approach that challenge, it can be helpful to hear from others who have been through it before. This week, HubSpot outlined five major challenges faced by marketers and offered tips on how to tackle them.
6 » 7 Steps to a High-Converting Email Marketing Campaign » crazyegg.com
Email marketing can be a difficult skill to master. There are many factors to consider when beginning your campaign to ensure that you please your subscribers. Here are seven steps that can help you get started.
7 » Google Rolls Out Authorship Analytics to Google+ Users » geekbeat.tv
Google launched a new feature on Google+ this week that allows you to track your authorship analytics. Read more about this new feature and what information it gives in this article.
8 » Overcoming The Catch 22 of Investing In Search Without Proof of Success » searchengineland.com
When you know your team needs to invest in SEO, one of the biggest challenges to overcome can be convincing management that it is worth the investment. Here are three strategies to build your boss’s confidence in the ROI of SEO.
9 » 5 Ways To Create Content That Competes » slingshotseo.com
Due to content’s recent popularity and the high interest of users to engage in quality content, it can be extremely difficult to ensure your brand stands out from the crowd. Here are 5 ways you can make sure you are creating competitive content. For more information on creating content, check out The 5 W’s of Content Creation.
10 » When Is My Tweet’s Prime of Life? (A brief statistical interlude) » seomoz.org
Are you curious how long that tweet has in the spotlight of your followers’ feed? It can be difficult to determine just how long it takes for your tweet to be overshadowed by a sea of others. This post from SEOmoz can help you begin measuring the average lifespan of those 140-characters.
What other articles did you find interesting this week? Comment below to let us know!