The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Week Ending March 1, 2013:
1 » Netflix’s Content-Marketing Secret Sauce Is Wrapped Up In ‘House Of Cards’ » techcrunch.com
Many large, established brands are finally taking advantage of the benefits of content creation and the value that inbound marketing has to offer. Netflix has taken a creative twist to content marketing and is now reaping the rewards. It pays to understand your customers and how they interact with your product or service.
2 » Why Google+ Is the Best Social Platform for Content Marketers » copyblogger.com
Many social media platforms can provide tremendous value for all content marketers and have played a major role in the importance that is now being placed on content marketing. Depending on your goals and your audience, some social media platforms may be more beneficial than others. This is why Google+ reigns superior over the others when it comes to content marketers.
3 » 3 Content Challenges That Google Authorship Solves Today » slingshotseo.com
It’s no secret that Google is now giving greater credit to pages based on who the author is. AuthorRank is likely one of the most praised Google updates by inbound marketers. Here are 3 challenges that Authorship can help you solve.
4 » This Story Stinks » nytimes.com
Enabling contents on your blog allows for increased engagement right at the source. It’s a great way for your audience to praise your work, receive clarity on a topic or offer information that enhances what you wrote. But aside from all the perks that commenting provides, there can also be a downside.
5 » 5 Tips to Enhance Your Facebook Graph Search Ranking » socialmediaexaminer.com
Graph Search is gradually being rolled out to Facebook users so it’s time for marketers to make sure their business pages are optimized. Here are 5 tips that will help you increase your Graph Search ranking. Wondering what Graph Search is or need more information on optimizing your page? Check out this handy Facebook Graph Search Cheat Sheet.
6 » B2B Conversion Optimization: How Buyer Personas Inspire Content That Converts » toprankblog.com
The greatest converting pieces of content you can create are pieces that your audience identify with most. To do this well, it’s important to understand your buyer personas. Here are some tips on how to do just that.
7 » How Google+ Can Boost Your Business » mashable.com
Google+ is not just beneficial for online authors or tech savvy individuals, but is also a very valuable tool for you business. Here are a few benefits your business can receive by being active on this social media platform.
8 » The Ultimate Guide to Rebranding Social Media Accounts » slingshotseo.com
You may find yourself in a place where your current brand does not quite represent your current goals. Your industry may have evolved tremendously or your customer interests may have shifted. If that is the case, you may find yourself needed to rebrand but that can pose a problem if you’ve already built up a large social following. Here is a quick guide on how to rebrand your social media accounts without confusing or losing your fan base.
9 » A New Look for News Feed » facebookstudio.com
This week, Facebook announced a new look for the news feed. As these changes rollout for users, they will change how fans interact with brands. Find out what these changes are and how they will be more beneficial to social media marketers.
10 » The Lasting Effect of Memes & Social Media Timing » searchengineland.com
Viral content when brands are involved can have both positive and negative consequences. Even if a piece of content begins in a negative way, it can sometimes prove to be beneficial in the long run. This article from Search Engine Land explains how viral memes can do just that.
What other articles did you find interesting this week? Comment below to let us know!