The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world you should be reading.
Week Ending March 21, 2014:
1 » Twitter Reveals Which Tweets Get the Most Engagement [Study] » searchenginewatch.com
There are numerous studies that analyze what works and what doesn’t when it comes to engaging your Twitter followers. Twitter recently launched its own study that looked at over two million tweets to determine what got users motivated to favorite, retweet or respond. Find out the results here.
2 » How to Benefit from the LinkedIn Publishing Platform » socialmediaexaminer.com
After LinkedIn announced it would open its publishing platform to all users, many marketers are anxious to get started. Here are a few tips for getting started and what you need to know to do it successfully.
3 » 3 Tools to Help You Add Expert Influencers to Your Content » relevance.com
A great way to add credibility to your work is to feature industry experts in your content. You might even reach their audience through this tactic. Here are three tools that will help you identify and add industry experts to your content.
4 » Are These 4 Marketing Fads Dragging Your Strategy Down? » kunocreative.com
It can be hard to resist the urge to employ the same tactic that one brand was successful with but many marketers are too late to join the bandwagon. They think it can be a quick fix to their problems when in reality it causes more harm than good. Here are four tactics you may be using without realizing the damage they’re actually incurring.
5 » 5 Reasons Hummingbird Could Bring Back Copy Editors » relevance.com
Even several months after Hummingbird was launched, SEOs and marketers are still trying to piece together what exactly this update means for their content efforts. Here are five reasons why is could place the spotlight on copy editors.
6 » How to manage a successful blogger outreach campaign » prdaily.com
Like most marketing departments, you may have limited resources when it comes to blogger outreach. Outreach is the first step to finding and attracting new audience members so it’s important to get it right. Here are a few tools you need to run a successful blogger outreach campaign.
7 » The Big Problem with the Phrase “Add Value” in Content Marketing » thesaleslion.com
You hear it all the time. Even the experts will tell you that the best way to achieve content marketing success is to “add value”. If you’re not adding value, you should stop what you’re doing. That sounds like solid advice but there’s actually a big problem with it. Marcus Sheridan explains why.
8 » 8 Brilliant Landing Page Examples You Need to See » hubspot.com
If it’s been a while since you updated your landing pages, you may be noticing that visits and submissions are growing stale. It may be time to spruce things up with a new look. Check out these eight examples to inspire your next landing page re-design.
9 » A Step-by-Step Guide to Creating Long-form Content That Converts » crazyegg.com
There are few things more disappointing to content marketers than to put months of hard work into a new guide or ebook only to have it fall flat when published. The information may be great but if you’re not getting customers to convert, then why bother? Here are the steps to a successful piece of advanced content that will contribute to your company goals.
10 » The Worst Things to Expect When Launching a Facebook Ad Campaign » fbppc.com
If you’re thinking about getting started with Facebook ads, there’s no shortage of blog posts sharing best practices and success stories but what about all the difficulties? As with every campaign, you should brace yourself for the worst and be sure you’re prepared to handle it. Here are a few things that could discourage you from advertising on Facebook if you are not sure how to work through them.
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