The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Week Ending January 4, 2013:
1 » 10 Predictions for Inbound Marketing in 2013 » seomoz.org
Every year, Rand Fishkin makes predictions for what will happen in inbound marketing in the new year. Check out this year’s addition to see how accurate he was last year and if you need to be prepared for any of his predictions.
2 » How to Become an Influential Writer in the Age of AuthorRank » copyblogger.com
Content creation has been extremely popular for a while which can make it seem impossible for a beginner to find a voice that stands out from the loads of information available. With the anticipation of AuthorRank, it’s important for authors to wait no longer. Copyblooger explains three essential skills needed in order to give yourself authority in your online community. If you have yet to set up authorship, here are 6 easy steps you can follow to get started.
3 » Google’s Data Highlighter and a view into the future of SEO » seerinteractive.com
In December, Google announced a new data highlighter tool. This post from SEER Interactive explains how it works and what effect it has on the future of search.
4 » How to Write a Killer Blog Post in 2 Hours » slingshotseo.com
One of the biggest discouragements for new bloggers is thinking they do not have time to blog consistently. Experienced bloggers know that this isn’t necessarily true. This post offers tips for efficient blog writing so anyone can fit blogging into their busy schedules.
5 » 16 Smart Resolutions for Better Marketing in 2013 » hubspot.com
Not sure where you should focus your goals for 2013? HubSpot offers sixteen goals that can benefit not only your company but your personal career skills as well.
6 » The 2012 Local Year in Review » seomoz.org
Google announced the end of Google Places and Google+ became the center for local search which changes the game completely. Find out what other changes were made that affect local search.
7 » The Lowdown on Website Load Speed » searchenginejournal.com
You may have amazing content waiting for your audience to view but that audience can quickly lose interest if your content is loading slowly. Find out how you can optimize your website to ensure that users stay and engage with it.
8 » New Year’s Resolution Checklist for the Social Media Manager » slingshotseo.com
Wondering where to begin to overall your social media efforts? Here is a checklist to make sure your profiles are in tip-top shape for the new year.
9 » There’s No Avoiding Google+ » wsj.com
Whether you like it or not, Google is making it nearly impossible to have an online presence without Google+. Find out in this article from The Wall Street Journal how to start using Google+ to your brand’s advantage. For tips on increasing followers, check out these best practices.
10 » [GUIDE] YouTube Video Optimization for Dummies » slingshotseo.com
Users want to engage more and more with visual content that makes it easy to quickly digest information. Video is the number one form of that content. Check out this guide to make sure you are fully optimizing your YouTube videos for users looking for what you have to provide.
What other articles did you find interesting this week? Comment below to let us know!