The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Week Ending January 25, 2013:
1 » Why Conversion Optimization Strategy Trumps Tactics Every Time » kissmetrics.com
Conversion rate optimization (CRO) plays a huge role in the success of your inbound marketing campaign but it’s important to identify what the overall strategy is. Don’t just focus on tactics. KISSmetrics explains why and how in this post.
2 » Content Marketing: Targeted persona strategy lifts sales leads 124% » marketingsherpa.com
It’s important for marketers to understand that it doesn’t matter how much content you produce. If you’re not working to create content your readers want to read and find valuable. Here is a case study from MarketingSherpa about how one B2B company dug in to what their audience likes and increased their sales leads by 124%.
3 » The Importance of Fluff » christopherpenn.com
You may be thinking, “Fluff is a waste of time and space!” which was my thought exactly. In this article, Christopher Penn, builds a good case for when ‘fluff’ is necessary in your writing.
4 » Is Your Email Strategy Mobile Ready? Think Multi-Screen » marketingpower.com
Almost half of all emails are opened on a mobile device. Before beginning an email marketing campaign, make sure your emails are mobile friendly. Here are 10 things to consider before hitting send.
5 » Rethinking Webinars: The Possibilities of Google+ Hangouts On Air » slingshotseo.com
Google+ recently launched a new feature in Hangouts that allows the hangout to be recorded and more participants to be involved. Here are the pro’s and con’s of replacing traditional webinars with Google+ Hangouts On Air.
6 » 9 SEO Leaders Reveal Their Most Significant SEO Wins » teamtreehouse.com
Whether you believe SEO is dead or not, there is still evidence that search has a significant role in inbound marketing success. Check out these nine stories from industry leaders of how they won with SEO.
7 » The Ultimate Guide to Advanced Guest Blogging » seomoz.org
If you have not been involved with guest blogging, you should seriously consider taking advantage of the opportunity. This guide will walk you through finding blogs that make sense for your brand and message and how to get the most out of guest blogging.
8 » How to Determine the Potential Size of Your Content Marketing Opportunity » copyblogger.com
You think you have a great idea for a piece of content that seems like it would be valuable… in your opinion. This article will walk you through the process of deciding if others find your content valuable and how far it the potential reach is.
9 » How Facebook Graph Search Emphasizes The Need For Community » slingshotseo.com
You likely heard the news last week that Facebook announced a new feature, Graph Search. But what does this mean for businesses now? This post will explain how Graph Search fits in with your online community.
10 » Content Marketing Made Easy: 7 Blog Post Formats You Can Copy » searchenginejournal.com
Blog posts can often seem to be a daunting task, especially if you try to do it daily. Here are seven types of blog formats that will inspire you to create sharable, valuable content.
What other articles did you find interesting this week? Comment below to let us know!