The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Week Ending February 15, 2013:
1 » Why Hunter S. Thompson Would’ve Loved Author Rank (Any Why You Should, Too) » copyblogger.com
Author Rank is about to change the way writers are recognized for their work in a positive way. This post explains why Author Rank is an algorithm that authors should love and how it will change the way content is viewed by readers. If you have not taken the necessary steps to be ready for when Google makes this change, follow these 6 easy steps to get started.
2 » When Responsive Design Is Not An Option: A Checklist For Optimizing Your Mobile Site » seomoz.org
Responsive web design allows web developers to create a site that is easily compatible for viewing on multiple devices. With so many users using mobile phones and tablets for internet access, it is important to make sure your site will still provide a great user experience no matter where it is viewed. But responsive design can be tricky. Here is a checklist to ensure that your site is mobile friendly without responsive design.
3 » 4 Tools For Generating Relevant and Engaging Content Ideas » slingshotseo.com
Consistently coming up with new ideas for content is not easy. It can be a daunting task to try to analyze the conversations your prospects are having and figure out a way to tie it in to your content marketing. Here are four tools you can use for constant topic ideas that you know will be relevant to your customers and prospects.
4 » 4 Lies B2B Business Owners Shouldn’t Believe About Inbound Marketing » echogravity.com
There are some business owners out there that believe a few misconceptions about inbound marketing and think it doesn’t apply to their business goals. Here are four common myths that actually do have a place in all marketing strategies.
5 » How to Identify Content Topics That Hit Home With Your Readers » hubspot.com
Need more ideas for how to come up with great content ideas that your audience is looking for? HubSpot put together this list of five ways to find inspiration and the steps you should take in building the message you want to deliver.
6 » 4 Reasons Why You Shouldn’t Remove An Ex-Employee’s Rel=”author” Tag » searchenginejournal.com
There are many skeptics out there that worry Author Rank will cause others to steal their employees or lose credibility when the author moves on to something else. Here are four reasons why Author Rank is not something to be afraid of and how to deal with the content that writer’s leave behind.
7 » 7 Tips For Falling In Love With Your Blog All Over Again » copyblogger.com
It’s easy to lose momentum and get into a blogging slump where you just don’t know how to keep producing fresh content. Here are seven tips from Copyblogger to help you refresh from a blogging slump.
8 » How NOT To Talk To Your Content People » slingshotseo.com
If you are involved with the more technical aspects of your business, it can be easy to forget to write or speak in a language that is understood by everyone. When you take your piece to editorial, be ready for these recommendations and trust the experts.
9 » 5 Silly Ways You’re Sabotaging Your Blog Without Even Realizing It » boostblogtraffic.com
It can be easy to find yourself in a blogging bubble where you may be making mistakes that are turning people away from your blog without realizing it. Here are five things that you need to make sure you avoid turning your audience away.
10 » The TV-Watcher’s Guide to Editing Content Marketing » inboundmarketingagents.com
There is a lot that can be learned about writing just from watching your favorite television characters. Check out these five tips and start getting more creative with your writing style.
What other articles did you find interesting this week? Comment below to let us know!