The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading. Week Ending December 7, 2012:
1 » Why Most Marketers Have Online Demand Generation All Wrong » slingshotseo.com
You may be feeling like you’re following all the steps to inbound marketing but aren’t seeing the results that everyone is raving about throughout the industry. Online demand generation can be difficult to understand and if you don’t have that understanding, that could be why your results fall short. Check out this post to understand the Golden Circle of demand generation.
2 » 7 Tips To Avoid High Bounce Rates On Landing Pages » searchengineland.com
Are you having a difficult time getting users to convert on your landing pages? Here are seven tips from Search Engine Land to implement and increase conversions.
3 » [GUIDE] Master the Art of Content Repurposing » slingshotseo.com
Creating fresh, relevant content on a daily basis can seem like a daunting task. This guide will help ease that task by teaching you how to create something new using content you’ve already created.
4 » 4 Huge Brands That Still Aren’t on Social Media » mashable.com
Some of these brands may surprise you, and some may not. Find out how these four giant brands manage to engage their customers without a social media presence.
5 » Why (and How) to Incorporate Retargeting into Your Digital Strategy » marketingtechblog.com
You may be wondering how retargeting could be incorporated into an inbound marketing strategy since it is interruption based. Marketing Tech explains why retargeting is valuable and how you can start using it.
6 » Google+ Hits 135 Million ‘In Stream’ Users: The Growth Chart & Behind The Numbers » marketingland.com
Google+ is the officially the fastest growing social networking ‘thing’. Find out more about this growth from Danny Sullivan.
7 » Content Marketing Win: Customized Content for Customers & Search Engines With Online Personalization » toprankblog.com
Studies have shown that when people see or hear their own name, it lights a spark in them and marketers are starting to take advantage of that by creating a personalized online experience for the user. Find out how you can implement personalization into your own marketing tactics.
8 » The 5 Most Persuasive Words in the English Language » copyblogger.com
There is a ton of content all over the internet. It is important for those creating content to understand what draws a reader in. Check out this article from Copyblogger to learn the five most persuasive words in the english language and start implementing them in your writing.
9 » 8 Real-Life Examples of Engaging Pinterest Contests » hubspot.com
Pinterest is booming in popularity which provides a great opportunity for marketers to use visual content to drive traffic to their site. These 8 campaigns will get you thinking creatively how you can further engage with your customers on Pinterest.
10 » Getting Started With Real-Time Analytics » thefuturebuzz.com
The marketer’s job has evolved tremendously in the past few years. Marketing activities are becoming much more data driven and marketers must begin to understand how to interpret that data and process the information quickly. The Future Buzz explains how to get started.
What other articles did you find interesting this week? Comment below to let us know!