The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Week Ending December 14, 2012:
1 » [CHECKLIST] How To Perform A Competitive Blog Analysis » slingshotseo.com
When you have a company blog, you must blog better than your competitors. Digging in to what your competitors are doing can be difficult if you are not sure what to look for. Here is a checklist to help you analyze what the competition is doing and how you can do it better.
2 » Google+ Communities: The Last Nail in Facebook’s Coffin » socialmediatoday.com
Google+ has finally launched communities which are similar to groups on Facebook and LinkedIn. Find out why these communities provide better business opportunities than Facebook’s groups in this article. For more information on setting up your own Google+ community, check out this guide here.
3 » A Year-End Checklist For Evaluating Your Enterprise SEO Program » searchengineland.com
The Holidays are upon us and a new year is in sight. Now is the time to analyze your search efforts over the last year and determine what changes need to be made going in to 2013. Here is a checklist from Search Engine Land to guide you through that analysis.
4 » Every Marketer Should Be Technical » seomoz.org
Marketing has evolved tremendously in that last few years. The skill set that marketers need today to be successful vary greatly from marketing skills twenty years ago. SEOmoz put together this fantastic example of the type of work a technical marketer should be doing and a large list of resources to expand your skill set.
5 » 3 Tips for Successful Brand Storytelling » slingshotseo.com
Marketing has always been about storytelling and the importance of telling a compelling story has grown tremendously. Here are three tips to keep in mind when trying to tell your brand’s story.
6 » [Infographic] 2012′s Hottest Social Sharing Trends » searchenginejournal.com
Social sharing saw explosive growth in 2012. This infographic will share the hottest topics of 2012 and give insights into what can be expected in 2013.
7 » Introducing Data Highlighter for Event Data » googlewebmastercentral.blogspot.com
Google announced this week that there is now a new tool that makes it much easier to markup site pages with structure data. This new tool is all part of Google’s plan to build a better user experience in the search engines. Read more about that tool and how to use it in the Google Webmaster Central blog.
8 » Ensuring the Email is Right Before Hitting Send » marketingland.com
One of the hardest parts of employing an email campaign is making sure your email is flawless before sending it out to hundreds or even thousands on your subscriber list. You may look it over a million times and never notice a typo or fail to get the layout just right. Here are a few tips to keep in mind when building your campaign to help make sure your emails are perfect.
9 » How To Hire An SEO in 2013 » blog.serps.com
Are you looking to expand your business in 2013 by hiring an SEO? This blog post lays out a few things to keep in mind before you make your decision.
10 » Forget Rankings: Here Are 6 SEO Metrics That Matter » searchenginewatch.com
Search is no longer all about the rankings. There are many other factors to consider when measuring the success of your SEO campaign. Search Engine Watch explains six that you need to be measuring.
What other articles did you find interesting this week? Comment below to let us know!