The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Week Ending April 12, 2013:
1 » The Definitive Guide to Influencer Targeting » kissmetrics.com
It’s no longer enough (nor flattering) for brands to just broadcast how great they are without real consumers backing up these claims. Your prospects are much more likely to rely on what their friends or your previous customers have to say than what your brand says. That is where influencers come in to play. Check out this guide to see different examples for targeting industry influencers.
2 » 12 Types of Blog Posts You Need to Stop Writing » blogworld.com
It can be easy for bloggers to find themselves in a rut of producing high quantity content but forgetting to ensure the quality of that content. Here are twelve types of posts many bloggers are guilty of creating as well as reminders to make sure your content is actually useful for your readers.
3 » Online Marketing Success Gone Wrong? » inc.com
We’ve seen many brands unexpectedly go viral without the capacity to keep up with the demand (Dollar Shave Club anyone?) but that is the beauty of marketing today. There are many ways you can get your product or service in front of the right audience resulting in many brand advocates. Find out how one sweatshirt company used earned media to increase demand way beyond it’s production capacity.
4 » How to Build a Content Marketing Strategy » seomoz.org
There’s a lot of buzz about content marketing and its effectiveness but many marketers are unsure how to develop an actual strategy. SEOmoz put this step-by-step guide together to help you build a successful campaign centered around content.
5 » The Real Value of Google Authorship Isn’t AuthorRank » slingshotseo.com
After all the chatter about Google implementing AuthorRank and the rush to get your Google Authorship set up, you may be thinking you don’t need to worry about it since Google has yet to implement it. Not so fast. Authorship is still relevant and important and this blog post explains why.
6 » Why Your Agency’s Next Great Content Creator is Your Clients » inboundmarketingagents.com
Are you looking for a fresh perspective to add to your blog? Why not ask a customer or client? This blog post will explain how clients can be valuable contributor’s to your brand’s blog.
7 » 7 Steps to Transforming Into an Inbound Agency » hubspot.com
By now you likely understand the benefits of inbound marketing versus traditional marketing but how exactly can a company make that transition? Here are seven steps and examples of those who have gone through the transformation process to help you get started.
8 » How to Optimize Your Business Blog [Checklist] » unbounce.com
There are many factors beyond the content of the blog itself that have the ability to affect how successful it is. Unbounce put together this handy checklist to help you optimize your blog for social media as well as getting the most out of your CTAs and search efforts. To learn more about how to optimize the content of the blog post itself, check out this guide.
9 » The Future of Content Marketing Revealed » kissmetrics.com
Everywhere you look, brands are trying to utilize the benefits of content marketing and many are finding very clever ways to be successful but others are flooding the industry with poor content. These ideas will help you produce content that is going to do well in the long run and stand out from those that are not doing it well.
10 » Study: 44 Percent of Americans Say Video Content Inspires Them to Convert » brafton.com
It’s no secret that consumers today want to process information as quickly as possible and if it is entertaining at the same time, even better! So this study may come at no surprise but if your brand has not tried out other forms of content it might be time to try it out.
What other article did you find interesting this week? Comment below to let us know.