Pinterest is wildly popular among Internet users who like to collect and share visual items from all across the Web. If you’re posting an original pin or re-pinning, it’s up to you to provide a description; and if other users don’t find that information useful, they may scroll past your pin without a second thought. [...]
Rarely does a social network rise to prominence as quickly as Pinterest, the pinboard-style photo sharing community that became all the rage in 2011 and continues to be a hot commodity.
A rebrand is a long and involved process. It seems like there are a thousand tasks associated with a name change or logo update. For those businesses and organizations who are active and highly-visible on social media, great care must be taken to introduce a new brand to existing followers without alienating them.
While most New Year’s resolutions fall by the wayside within a few weeks, vowing to make the most of your social media marketing efforts isn’t one you’ll want to turn your back on. In-between college bowl games and putting away holiday decorations, take a few minutes on New Year’s Day to review your social media [...]
Social media darling and referral traffic powerhouse Pinterest today announced a new terms of service agreement and updated features for businesses. While many businesses were already utilizing Pinterest, marketers now have the ability to transfer their corporate profiles to a business account and access the new features.
It’s been said that what gets measured gets done, and improved upon. For the Social Media Manager engaging with communities across multiple channels, analytics are critical to proving ROI and honing future campaigns. Many social network have built in analytics tools, but if you’re looking to include more complex data-points, it may be appropriate to [...]
The practice of using social media for SEO is becoming increasingly important. In order to have your message resonate on social media, and in turn impact your business as it pertains to search engine ranking and online visibility (and eventually monetarily), there are a number of steps you must take. In part two of this [...]
On the first Friday in May, I had the pleasure of joining Jeff Jordan, the Social Media Product Manager at Adobe, and Beth Perell, VP of Communications & Information Management at Goodwill Industries International for a panel discussion – Feeling Socially Awkward: A Strategy for Measuring this Hip New World – at the inaugural Infinitive [...]