The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
A rebrand is a long and involved process. It seems like there are a thousand tasks associated with a name change or logo update. For those businesses and organizations who are active and highly-visible on social media, great care must be taken to introduce a new brand to existing followers without alienating them.
If you’re at all familiar with LinkedIn, you’ve undoubtedly noticed all kinds of changes in recent months. The social network has been putting a greater emphasis on publishing and connecting users to top influencers as it seeks to become the leading destination for professional content.
While most New Year’s resolutions fall by the wayside within a few weeks, vowing to make the most of your social media marketing efforts isn’t one you’ll want to turn your back on. In-between college bowl games and putting away holiday decorations, take a few minutes on New Year’s Day to review your social media [...]
When it comes to LinkedIn, customization is what will help you stand out from the pack. LinkedIn rolled out a profile redesign in October that gives you a range of new options for customizing your personal profile. Some of these custom options include individual skill listings, network visualization, section listings, projects, publications, test scores, patents, courses and [...]
Just about every brand seems to be active on Facebook, but there are exceptions. Some people would rather direct their efforts to other social channels like Twitter and LinkedIn. Twitter has established itself as a top-tier social network, but you might be wondering why some people put so much effort into LinkedIn. Well, because it’s the best [...]
On average, how often do you update your resume when you aren’t actively looking for employment? The answer for most people is probably “never.” Now, how often do you update your LinkedIn profile when you aren’t actively looking for employment? According to Jeff Weiner, CEO of LinkedIn, users are updating their LinkedIn profile daily. This fact [...]
LinkedIn serves as the world’s largest professional network online with more than 175 million members. The opportunities the site offers its users is continually growing. LinkedIn can be used and leveraged by everyone. Unfortunately, LinkedIn is often seen simply as a tool for those seeking employment. But the social network has become so much more [...]
On the first Friday in May, I had the pleasure of joining Jeff Jordan, the Social Media Product Manager at Adobe, and Beth Perell, VP of Communications & Information Management at Goodwill Industries International for a panel discussion – Feeling Socially Awkward: A Strategy for Measuring this Hip New World – at the inaugural Infinitive [...]