Matt Cutts, head of Google’s Webspam team, posted a video on his blog on May 13 talking about upcoming changes. Most of the seven-minute video features Cutts speaking in his vague-yet-authoritative style, but he did deliver a clear message to spammers when he talked about the upcoming Penguin update – Penguin 2.0:
Last week, Google+ users started noticing an additional option in their “Contributor to” section: a past or current contributor drop-down. As of today, the option appears to be global. The “Contributor to” section is a requirement to establishing Google Authorship. Here, authors can list which blogs they contribute to. Now, authors can differentiate between blogs [...]
Geek.com broke the story that Google, in a never-ending quest to improve the user experience, plans to merge its disparate chat functions into one service called Babble. It’s a smart move; with at least five different platforms and varying degrees of compatibility, creating one messaging service can provide users with nearly frictionless sharing and communication.
As traditional media outlets compete for eyeballs and ad dollars, a few innovative players have emerged as masters of rich digital content publishing and social interactivity. Following their acquisition by AOL, The Huffington Post launched HuffPost Live on August 13, 2012 as a ”more relaxed, more free-flowing, and much more spontaneous and interactive” method of delivering the news of [...]
On March 6th, Google+ rolled out an update to their profile pages that includes three significant layout changes. Brands with a presence on Google+ should take advantage of these new features as soon as possible in order to optimize their pages. Here’s a quick rundown:
A rebrand is a long and involved process. It seems like there are a thousand tasks associated with a name change or logo update. For those businesses and organizations who are active and highly-visible on social media, great care must be taken to introduce a new brand to existing followers without alienating them.
If you work in online marketing, no doubt you and your colleagues have been frustrated by Google’s constant changes to its algorithm. Google surely keeps us on our toes, but it’s not doing anything that hasn’t been done for over 300 years in media and publishing. They’re just looking out for their users…or, I should [...]
Perhaps the fourth time is the charm for Google. Social has been in the sights of Mountain View for nearly a decade, in fact. With Facebook maintaining a dominant presence in social networks, Google needed to exert its influence in the social realm in the worst way. In June 2011, Google introduced its latest attempt to take [...]
Last September I chronicled the growth of the Slingshot SEO Google+ page in which we hit critical mass around 1,000 followers resulting in an exponential growth in followers. Between the months of October 2012 and January 2013, follower growth continued to rise at a breakneck pace to where we are now boasting a community of [...]
Last May, Google released the Hangouts On Air feature to their Google+ network. Prior to the launch, Google+ Hangouts were limited to 10 total participants in the video conference. Because Hangouts On Air automatically record and broadcast via YouTube, a video conference could be viewed live by an unlimited amount of people. With this added [...]