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Influencer-driven content marketing can be a marketer’s best friend – it’s a strategy aimed at fostering credibility, influence and, ultimately, action. According to content marketing expert Lee Odden: “By incorporating relevant influencers that can inspire action with your content marketing efforts, you can reach new audiences with brand messages that are credible and trusted.” Yet [...]

At the end of last November I left you with the advice to experiment with Snapchat now, while the rules are still undefined and the playing field is even. Three months later, three brands have emerged as clear winners that “get it” when it comes to using the disappearing messaging service.  Seventeen Mag Will Never Be [...]

The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world you should be reading. Week Ending March 21, 2014: 1 » Twitter Reveals Which Tweets Get the Most Engagement [Study] » searchenginewatch.com There are numerous studies that analyze what works and what doesn’t when it comes to engaging your Twitter followers. Twitter [...]

Content marketers from around the world are trying to get you to subscribe to their blogs, YouTube channels and podcasts. Not this marketer. This marketer is doing the complete opposite: convincing you to unsubscribe or not subscribe at all. In fact, below are 20 reasons why you shouldn’t subscribe to our blog. It’s a reverse [...]

The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world you should be reading. Week Ending March 7, 2014: 1 » Getty Images Admits It Can’t Stop Internet Sharing, Opens Up Its Photos For Free » slate.com Marketers were buzzing yesterday at the news that Getty Images is now allowing users [...]